Marketing

Social Media

• Getting Started with Marsello Social 
• What is a media library?
• Upload images for use in social posts 
• Media Format Guidelines for Scheduling Posts 
• How to schedule a video post 
• How to Schedule Single Image and Video Posts on Instagram Efficiently 
• How to crop and add filters for engaging social posts
• Add Links to your Linkin.bio 
• Social media post verification 
• How to use the calendar / Instagram feed planner 
• Setting Up Calendar View for Social Posts 
• How to post Instagram Reels through Marsello
• Add a blanket promo (discount) code to your social posts 
• Schedule a First Comment on Instagram
• Scheduling your social media posts 
• Schedule a Multi-Photo (Carousel) Post 
• How to schedule Instagram Reels 
• Boost Sales with Social Post Tracking 
• Social Post Performance Reporting 
• Troubleshooting: Social posts are failing to post

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Email Campaigns

• Getting started: Sending your first email campaign
• Create an email campaign
• Understanding UTM tracking in Marsello 
• Test your customer's email campaign experience 
• Boost your email campaign 
• Can I send a campaign to target those customers who didn’t open an email? 
• Understanding your Marsello email bounce report
• Troubleshooting: Why are my emails not sending with dynamic content blocks? 
• Troubleshooting: Why am I unable to add column blocks throughout my email template?
• Troubleshooting: Why didn't my customer receive the marketing messages? 
• Troubleshooting: Why do my email campaigns look different in Outlook than in Marsello?

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SMS Campaigns

• How to create an SMS campaign in Marsello?
• What is the TFN (Toll-Free Number) application process to send SMS campaigns in Marsello? 
• What is the toll-free verification policy for business registration numbers? 
• Texas text messaging law update: What do businesses need to know? 

Automation basics (email and SMS)

• Build & customize: Add a conditional split
• Build & customize: Create a custom automation flow
• Monitor & troubleshoot: Common automation trigger issues

Email Automations

• Setup checklist for email automations 
• Email Automations: common questions
• Build & customize: Customize the Welcome automation
• Automation template: Set up your Thank first-time customers automation
• Automation template: Set up your Abandoned cart recovery automation 
• Automation template: Set up your Say happy birthday automation 
• Automation template: Set up your Reward your best customers automation
• Automation template: Set up your Win back lapsed customers automation 

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SMS Automations

• Getting started: SMS Automation Template Library 
• SMS campaign and automation common questions

Best practices for email marketing

• Create and customize emails: Customizing your email template
• Create & customize emails: Using the drag-and-drop editor when creating emails
• Create & customize emails: Best practices for editing an email image 
• Create & customize emails: Translate your campaigns and automated workflows
• Email deliverability: Customers qualifying to receive Marsello emails
• Email deliverability: Why are customers opting out of Marsello emails? 
• Email deliverability: Tips to stop emails from being flagged as spam
• Email deliverability: Troubleshooting Gmail Email Clipping: Causes and Fixes
• Email deliverability: How do I warm up a newly authenticated domain for email sending? 

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