Why are my email campaigns clipped in Gmail?

Troubleshooting Gmail Email Clipping: Causes and Fixes

Prevent Gmail from clipping your email campaigns so your messages reach readers in full

September 15, 2025

What is Email Clipping?

Gmail clips your email campaigns when the size of the email is over 102KB (excluding images). Gmail automatically shortens the email and hides the full content behind a "View entire message" link. This link sends recipients to a web version of the email, which may reduce engagement.

Before you get started

[CHECK: what to have ready before troubleshooting, and a link to the App Status page (https://status.marsello.com/) to rule out an outage]

What can I do to stop my emails from being clipped?

Here are a few suggestions to help stop your emails from being clipped in Gmail:

Are your test emails threading in Gmail under the same subject line?

Gmail often threads emails with identical subject lines. If you send multiple test emails for the same campaign, the growing thread size may trigger clipping. To avoid this:

• Change the subject line for each test email

• Delete older test emails from your inbox before sending new ones

Does your email campaign include unnecessary code from copied content?

When you copy content from external sources, such as websites or blogs, extra formatting and links can increase your email campaign's size. Use your email editor to clean up unnecessary code and links before you finalize the email.

Can you condense your email campaign content to reduce its size?

• Condense text: Keep your message concise and to the point

• Delete unnecessary images: Removing unused images reduces the overall code size. Note that resizing images alone won’t help, as their code remains in the email

Does your email campaign have a "View email in browser" link?

Direct recipients to the full version of your email campaign using a "View email in browser" link.

How to fix

1. In your email editor, double-click the text you want to link.
2. Select merge tags drop-down menu > Email Details > View Email in Browser.

Does your email campaign use heading blocks?

• The heading bar block is a code-heavy element due to its extensive styling options and ability to dynamically adjust for desktop and mobile devices.

  • Replace heading blocks with simpler alternatives, such as an image block for your logo and a text block for links

• Remove background images, as they add unnecessary code weight

Can you consolidate blocks and sections in your email campaign?

• Whenever possible, consolidate multiple blocks, sections, and column layouts with similar styles into a single element. For example, four small text blocks with the same font style, color, and size add more to your email’s code weight than a single large text block.

• If your template includes many sections or column layouts, consider merging similar ones. For instance, if you have two consecutive two-column layouts, try combining their content into a single two-column layout.

Still not working?

If your email is still being clipped in Gmail after you have tried the fixes in this guide (refreshing your test subject lines, removing unnecessary code, condensing your content, adding a “View email in browser” link, avoiding heading blocks and consolidating your blocks and sections), contact Marsello support. When you contact us, include:

• The name of the email campaign or automation that is being clipped.
• Which of the fixes in this guide you have already tried.
• A screenshot of the clipped email in Gmail, showing the “View entire message” link.

How to contact Marsello support