Marsello

Drive sales with marketing campaigns, automations and social media posting

Marketing

Maintain customer interest in your products via email and SMS campaigns.

Campaigns

Create an email marketing campaign to send your customers marketing for newsletters, new product arrivals, current sales, and so much more.

Create an email campaign

Before you can send your first email campaign or automation with Marsello, it will undergo an approval process by the Customer Success team.

Sending Your First Campaign with Marsello

Create a campaign and send a test email to yourself to experience what happens when your customers receive your email campaign.

Test your customer's email campaign experience

Resend your campaign to customers who haven't opened it 48 hours after it was sent, giving you a second chance to connect with customers.

Boost your email campaign

Get insight into the performance of your one-off email campaigns.

Track the performance of your email campaigns

Add UTM parameters to Marsello emails for better insight into how your marketing emails contribute to your overall traffic and maximize ROI.

Understanding UTM tracking in Marsello

Understand your Marsello email bounce report with this guide to common reasons.

Understanding your Marsello email bounce report

Troubleshooting guide to help identify why a customer isn't receiving marketing messages as expected.

Why Didn't My Customer Receive the Marketing Messages? Troubleshooting Guide for Campaigns

Plan, implement and track the performance of your email campaigns

Email campaigns

Learn how to create and send a text message campaign to all customers or a segment of customers.

Create an SMS campaign

Plan, implement and track the performance of your SMS campaigns.

SMS campaigns

If your Marsello email is not appearing in Outlook the way you'd expect, here are some tips to remedy the situation.

Troubleshooting: Why do my campaigns look different in Outlook than Marsello?

Follow this troubleshooting guide to ensure your emails are sent successfully when using dynamic content blocks.

Troubleshooting: Why are my emails not sending when using dynamic content blocks?

Troubleshooting for Campaigns

Design your own automated custom email flow to send to customers based on triggers such as completing an order or entering a segment.

Create a custom automation flow

Gain valuable insights into how your automated email flows and specific emails in the flows are performing.

Track the performance of your Automation

Create more sophisticated automation flows with personalized messages based on customer behaviors.

Add Conditional Splits to Automations

We've put together this quick checklist to help make sure your automated emails take off successfully.

Setup checklist for email automations

Say thank you to new customers for placing their first order and encourage them to come back and shop again!

Set up your Thank first-time customers automation

Set up an automation to reward your best customers. This will not only reward their loyalty but also help boost sales - it's a win-win!

Set up your Reward your best customers automation

Setup an email automation to win back those customers who haven't been to your store in a while.

Set up your Win back lapsed customers automation

Boost customers' loyalty by offering them rewards to celebrate their birthday.

Set up your Say happy birthday automation

Bring customers back to your store with an automated email flow when they abandon their shopping cart

Set up your Abandoned cart recovery automation

FAQs on Automations: Stay connected with customers via email or SMS. Get quick answers to your most common automation questions.

Email Automations common questions

Choose from ready-made SMS automation templates or create and save your own for easy use anytime.

SMS Automation Template Library

FAQs on SMS campaigns and automations—covering setup, sending rules, timing, and best practices to get the most out of SMS.

SMS campaign and automation common questions

Plan, implement and track the performance of your automated marketing emails.

Automations

Use Marsello to send both transactional loyalty program emails and marketing emails

Customers qualifying to receive Marsello emails

Customers can update their email preferences and unsubscribe from any email sent from Marsello.

Customers opting-out of Marsello emails

Ensure your email campaigns land in customers' inboxes. This guide offers top tips to avoid your emails being marked as junk or spam.

Tips to stop emails from being flagged as spam

Use Marsello's built-in email builder to create beautifully crafted and functional marketing emails.

Customizing your email template

Translate the text in your email flows to your preferred language for better communication and engagement.

Translate your campaigns and automated workflows

Marsello's drag-and-drop email editor puts you in control of customizing email campaigns and automation.

Using the drag-and-drop editor when creating emails

Crop, resize and add effects to your images to better suit your email content.

Best practices for editing an email image

Simple steps to prevent Gmail from clipping your email campaigns and ensure your messages reach readers in full

Troubleshooting Gmail Email Clipping: Causes and Fixes

Maximize customer engagement of your marketing emails with these handy tips.

Best practices for email marketing  

Getting Started with Marsello Social

Grow your customer base using social media marketing

Social Media 

Use Reels to express your brand, educate your audience, and get discovered by people who may love your business.

How to schedule Instagram Reels

Use Reels to showcase your brand, educate your audience, and reach potential customers who’ll love your business.

How to post Instagram Reels through Marsello

Add new images into your media library or use existing ones so that you can quickly access them when creating social posts.

Upload images for use in social posts

Stay active on social media by posting content that follows platform guidelines.

Social media post verification

Schedule your first comment for your Instagram Auto Publish posts. Add hashtags to your first comment to extend the reach of your posts.

Schedule a First Comment on Instagram

Easily schedule single image and video posts to Instagram with Marsello Social for seamless content planning.

How to Schedule Single Image and Video Posts on Instagram Efficiently

Easily schedule multi-photo posts with Marsello to engage your audience and grow your brand.

Schedule a Multi-Photo (Carousel) Post

Ensure your scheduled videos meet the guidelines of each social platform for seamless posting

How to schedule a video post

Marsello's post builder is an easy and effective way to communicate with your customers.

Scheduling your social media posts

Track your post performance and sales with Marsello's reporting features.

Social Post Performance Reporting

Track in-store & online sales from Instagram, Facebook & TikTok posts. Measure impact & optimize your social strategy!

Boost Sales with Social Post Tracking

Post

Plan your marketing calendar by creating, scheduling, and managing your content.

How to use the calendar / Instagram feed planner

Add links to Instagram and Tiktok posts via your Linkin.bio page to drive followers to relevant products or sites.

Add Links to your Linkin.bio

Entice customers to come back and complete their purchase by offering a discount code in their social media posts.

Add a blanket promo (discount) code to your social posts

Discover how to set up and use Calendar View for scheduling social posts in Marsello!

Setting Up Calendar View for Social Posts

Crop photos and add filters in the Marsello app while scheduling posts for a polished, engaging look.

How to crop and add filters for engaging social posts

Optimize your posts with the best media sizes, formats, and resolutions for each social platform.

Media Format Guidelines for Scheduling Posts

Marsello's media library is where you can store, upload, and manage all your media, so it is easy to access for you.

What is a media library?

Instagram Feed Planner

App Status

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