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Set up your Abandoned Cart Recovery Automation
Set up your Abandoned Cart Recovery Automation

Bring customers back to your store with an automated email flow when they abandon their shopping cart

Updated over a week ago

For Shopify eCommerce stores only

Before you get started

Some key details to note about the Abandoned Cart Recovery Automation:

  • The Abandoned Cart Recovery Automation is prebuilt in your Marsello app admin and contains the following steps:

    • The automation is triggered by a customer leaving the website without finalizing their purchase

    • The first email is sent 1 hour after the customer abandons their cart, prompting the customer to return and complete their order

    • If the first email does not result in a purchase, a second email is sent after an 18-hour delay and then a third email 24 hours after that

    • The automation will then finish and the customer will not receive any more emails. Please note that the automation will also stop if a customer responds to an email and completes their purchase.


How to open the Abandoned Cart Recovery Automation for editing

1. In the Marsello admin, go to Marketing > Automations. Select Recover Abandoned Carts and then click edit.


Adding emails, SMS, delays, and/or points to your automation

Encourage customers to use their thank you coupon by adding delays and emails to the flow and increasing the chance of another sale.

1. For Automations not currently enabled, please select edit and move on to step 2.

For Automations currently enabled, click the edit button to the right of the Automation's name in the Automation menu. This will trigger a pop-up asking you to disable the automation to edit if currently enabled. Click Yes, disable and edit.


2. Click the ⨁ icon to insert an email or delay into your flow


3. Select Email, SMS, Points or Delay to add it to your flow


3. Click Save changes

πŸ’‘Important: Make sure that you put a delay between emails in the flow otherwise, customers will only receive the first email due to the safe-sending period of 2 hours between receiving emails


Modify trigger, delay, and email blocks

Here you can adjust the blocks and ordering of your automation.
Monitor flow performance, and continue to make improvements to get the best results!

In addition to adding new emails and delays, you can:

  • Edit trigger settings

  • Adjust, clone, or delete delays

  • Edit, clone, or delete email templates


The Trigger dictates when the automation is initiated.

1. Click the settings icon to update the trigger settings


2. Set the order count that the first email will be triggered by


3. Click Save Changes

πŸ“ Note: In order for this automation to send to first-time customers, it should trigger when the order count equals 1.


A Delay is the period of time between when one email sends and the next email in the flow will send.

1. Click the pencil icon to update the Delay settings


2. Select how much time to wait before the next email in the flow will send


3. Click Save changes

4. Click Clone step if you need to repeat a delay in the automation flow


5. Click delete if you want to delete the step


Email templates

Email templates create the content and messaging of the actual emails that are sent to your customer.

To edit the content of your email templates, click the three horizontal lines to edit the email content

  • Click clone step to clone the email and add it as the next step in the flow

  • Click the delete to delete the email template


πŸ“– Learn more: Here are some helpful guides with tips on customizing your emails.

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