Customers opting-out of Marsello emails

Customers can update their email preferences and unsubscribe from any email sent from Marsello.

Updated over a week ago

If your customer decides that they no longer want to receive your loyalty program notifications and/or marketing emails, they can click unsubscribe on any email sent via Marsello and update their email preferences.

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How customers unsubscribe from your emails

All emails sent by Marsello include an unsubscribe link within the email. This is represented by the ##{{unsubscribe}} merge tag on the email template.
When the customer clicks unsubscribe on a Marsello email, they can update their email preferences to unsubscribe from loyalty program emails and/or email marketing emails.

  • If the customer unsubscribes from loyalty program emails:

    • In Marsello, the customer will be unsubscribed from loyalty program emails and will no longer receive these emails.

  • If the customer unsubscribes from email marketing:

    • In Marsello, the customer's accepts marketing status is updated to No, and they will no longer receive any email marketing sent via Marsello.

    • Marsello does not update the unsubscribe or accepts marketing status of the customer in your POS or eCommerce.

    • Except for Shopify, Marsello will update the customer's profile to does not accept marketing. This is a required by Shopify.

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How this works – your customers' experience

If the customer receives an email sent via Marsello, they will be able to see the unsubscribe link at the bottom of the email.

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If they click the unsubscribe, this will open the Email Preference settings page. Here the customer can choose to unsubscribe from your loyalty program and/or marketing emails. Then, click Save Preferences to save their updated unsubscribe settings.

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Marsello will no longer send loyalty program emails and/or marketing emails to this customer.

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