If your customer decides that they no longer want to receive your loyalty program notifications and/or marketing emails, they can click unsubscribe on any email sent via Marsello and update their email preferences.
How customers unsubscribe from your emails
All emails sent by Marsello include an unsubscribe link within the email. This is represented by the ##{{unsubscribe}} merge tag on the email template.
When the customer clicks unsubscribe on a Marsello email, they can update their email preferences to unsubscribe from loyalty program emails and/or email marketing emails.
If the customer unsubscribes from loyalty program emails:
In Marsello, the customer will be unsubscribed from loyalty program emails and will no longer receive these emails.
If the customer unsubscribes from email marketing:
In Marsello, the customer's accepts marketing status is updated to No, and they will no longer receive any email marketing sent via Marsello.
Marsello does not update the unsubscribe or accepts marketing status of the customer in your POS or eCommerce.
Except for Shopify, Marsello will update the customer's profile to does not accept marketing. This is a required by Shopify.
How this works – your customers' experience
If the customer receives an email sent via Marsello, they will be able to see the unsubscribe link at the bottom of the email.
If they click the unsubscribe, this will open the Email Preference settings page. Here the customer can choose to unsubscribe from your loyalty program and/or marketing emails. Then, click Save Preferences to save their updated unsubscribe settings.
Marsello will no longer send loyalty program emails and/or marketing emails to this customer.
FAQs
Q. If a customer wants to opt out specifically from the Abandoned cart email only, should they unsubscribe from Loyalty Program Emails or Email Marketing?
A. The Abandoned cart email is considered to be transactional so if a customer were to unsubscribe from loyalty emails, this would stop them from receiving all loyalty emails.
If the customer would like to continue to receive the other transactional loyalty notifications, you could add a conditional split to the beginning of the abandoned cart automation - be sure to use email is not. By adding the conditional split at the start of the flow, will prevent the customer from entering that flow again in the future.
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