Types of loyalty rewards you can create with Marsello
In this article:
- Dollar-off storewide reward
- Percentage off storewide reward
- Free shipping reward (Online only)
- Free product reward (Online only)
- Percentage off a specific product reward
- Dollar-off a specific product reward
- Percentage off a product collection/category reward
- Dollar-off a product collection/category reward
- Percentage off a spend threshold reward
- Dollar-off spend a threshold reward
Dollar-off storewide reward
It’s always nice to get a discount, and offering your customers the chance to earn store credit allows them to choose what they spend it on at your store.
To create:
- Select type of reward: fixed discount amount
- Title: Give your reward a title that represents the reward, i.e. $ XYZ off
- Points required to redeem: set how many points a customer must spend to redeem your reward
- Discount amount: type the amount that is reflected in the title
Percentage off storewide reward
Giving your customers a percentage discount allows them to choose what they use it on at your store. And it encourages them to spend more to make the most of the percentage discount.
To create:
- Select type of reward: percentage off
- Title: Give your reward a title that represents the reward, i.e. X% off
- Points required to redeem: set how many points a customer must spend to redeem your reward
- Discount amount: the amount that is reflected in the title
Free shipping reward (Online only)
Encourage your customers to make another purchase to benefit from free shipping.
To create:
- Select type of reward: free shipping (online only)
- Title: Give your reward a title that represents the reward, i.e. Free Shipping
- Points required to redeem: set how many points a customer must spend to redeem your reward
Free product reward (Online only)
Giving your customers a free product is a great way to thank them for their loyalty. It delights them by creating the same feelings as receiving a gift. It’s also a great way to move idle stock.
📝 Note: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to ensure the item is added to the sale as normal.
To create:
- Select type of reward: free product reward (online only)
- Title: Give your reward a title that represents the reward, i.e. free "product name"
- Points required to redeem: set how many points a customer must spend to redeem your reward
- Retail price of the product
- Terms: it's a good idea to add 'online only'. Please add the item to your cart before checkout. Read more about adding terms to your rewards
📝Note: When the stock of this product runs out, you'll need to remember to update or pause this reward until new stock arrives.
Percentage off a specific product reward
A percentage discount off a specific product is a good way to move idle stock. This discount will apply to the entire product quantity.
📝 Note: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.
To create:
- Select type of reward: % off specific product (online only)
- Title: Give your reward a title that represents the reward, e.g. XX% off product name (online only)
- Points required to redeem: set how many points a customer must spend to redeem your reward
- Discount amount: the amount that is reflected in the title
- Under Advanced options: type in the specific products that the reward applies to
- Terms: it's a good idea to add 'online only'. Read more about adding terms to your rewards
Dollar-off a specific product reward
A dollar-off discount on a specific product is a good way to move idle stock. This discount will apply across the entire product quantity.
📝 Note: This reward type is recommended to be online only.
To create:
- Select type of reward: fixed discount amount
- Title: Give your reward a title that represents the reward, e.g. $XX off product name (online only)
- Points required to redeem: set how many points a customer must spend to redeem your reward
- Discount amount: type the amount that is reflected in the title
- Under Advanced options: type in the specific products that the reward applies to
- Terms: It's a good idea to add 'online only'. Read more about adding terms to your rewards
📝 Note: When the stock of this product runs out, you'll need to remember to update or pause this reward until you receive more stock.
Percentage off a product collection/category reward
A percentage-off discount is a great way to introduce your customers to a specific product line, inspiring them to buy more in the future. This discount will apply to all products within the collection.
📝 Note: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.
To create:
- Select type of reward: Percentage Off
- Title: Give your reward a title that represents the reward, i.e. XX% off product collection name (online only)
- Points required to redeem: set how many points a customer must spend to redeem your reward
- Discount amount: number percentage of the reward
- Under Advanced options: select discount applies to selected collections
- Under Advanced options:
>BigCommerce users: check the collections that will apply for this reward
>Shopify users: add the collection name(s) that will apply for this reward. - Terms: It's a good idea to add 'online only'. Read more about adding terms to your rewards
>How to create a % off product collection reward in Shopify
>How to create a % off product collection reward in BigCommerce
Dollar-off a product collection/category reward
A dollar discount is a great way to introduce your customers to a specific product line, inspiring them to buy more in the future. This discount will apply to all products within the collection.
📝 Note: this reward type is recommended to be online only.
To create:
- Select type of reward: $Off
- Title: Give your reward a title that represents the reward, e.g. $XX off product collection name (online only)
- Points required to redeem: set how many points a customer must spend to redeem your reward
- Discount amount: the amount that is reflected in the title
- Under Advanced options: select discount applies to selected collections
- Under Advanced options:
>BigCommerce users: check the collections that will apply for this reward
>Shopify users: add the collection name(s) that will apply for this reward. - Terms: It's a good idea to add 'online only'. Read more about adding terms to your rewards
>How to create a $ off product collection reward in Shopify
>How to create a $ off product collection reward in BigCommerce
Percentage off a spend threshold reward
A percentage discount that can only be used on orders over a specified value is a great way to encourage customers to spend more to be able to get the discount.
📝 Note: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to ensure the sale is over the spending threshold.
To create:
- Select type of reward: % Off
- Title: Give your reward a title that represents the reward, e.g. XX% off orders over $XX (online only)
- Points required to redeem: set how many points a customer must spend to redeem your reward
- Discount amount: the % amount that is reflected in the title
- Under Advanced options:
> Check the This discount requires a minimum purchase checkbox
> Type the $ amount required for the minimum order total - Terms: It's a good idea to add 'online only'. Read more about adding terms to your rewards
Dollar-off a spend threshold reward
A dollar-off discount that can only be used on orders over a specified value is a great way to encourage customers to spend more to be able to get the discount.
📝Note: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to ensure the sale is over the spending threshold.
To create:
- Select type of reward: Fixed discount amount
- Title: Give your reward a title that represents the reward, e.g. $XX off orders over $XX (online only)
- Points required to redeem: set how many points customers must spend to redeem your reward
- Discount amount: type the amount that is reflected in the title
- Under Advanced options:
> Check the This discount requires a minimum purchase checkbox
> Type the $ amount required for the minimum order total - Terms: it's a good idea to add 'online only'. Read more about adding terms to your rewards
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