Rewards types available for the BigCommerce integration
Create product collection rewards in BigCommerce (either fixed value ($-off) or percentage (%) off rewards) to introduce customers to a specific product line to inspire purchases in the future. This discount will apply to all products within the collection. Reward codes will generate automatically when a customer spends their points to redeem the reward. Reward codes are unique and will work only once.
How to create a 'fixed value ($) off a product collection' reward in BigCommerce
1. In your Marsello admin, go to Loyalty > Points program > Redeeming and click Add Reward.
2. This will open a popup form where you can add the details of your reward. Please complete the following:
Select type of reward: Click Fixed discount amount in the drop-down menu
Reward Title: Give your reward a title that lets your customers know which specific product is discounted
Discount amount: Enter the discount amount
Points cost: Set the number of points a customer needs to spend to redeem your reward
Under Advanced options, go to Selected Categories (online only)
Tick the categories that the reward refers to.
📝 Note: You can select multiple categories for the reward to apply to.
Under Terms, enter the terms that you want your members to abide by when using this reward Here are some examples of terms to include with your loyalty rewards
3. Click Create. Your new reward will now show on the Rewards page of your loyalty widget and is ready for your customers to redeem.
How to create a % off a product collection reward in BigCommerce
1. In your Marsello admin, go to Loyalty > Points program > Redeeming and click Add Reward
2. This will open a popup form where you can add the details of your reward. Please complete the following:
Discount Type: Click Percentage in the drop-down
Reward Title: Give your reward a title that lets your customers know which specific product is discounted.
Points required to redeem: Set the number of points a customer needs to spend to redeem your reward
Discount amount: Enter the % discount amount
Under Advanced options, go to Selected Categories. Check off the categories you wish to include to redeem this reward:
Under Terms, enter the terms that you want your customers to abide by when using this reward. Here are some examples of terms to include with your loyalty rewards
3. Click Create. Your new reward will now show on the Rewards page of your loyalty widget and is ready for your customer to redeem.
Tips for Success
Get creative with your reward titles. Add variety and personality to your reward titles to create customer interest in redeeming rewards.
Create three or more rewards to encourage customers to earn more and more points to spend. A rewards ladder gives your customers more flexibility to choose rewards they would like to earn points towards and encourages them to spend more in order to achieve higher point-cost rewards.
In-store - Make sure your staff knows what your loyalty rewards are so they can inform customers at checkout. This will encourage your existing customers to be active with the loyalty program, and new customers to join.
Find out what rewards your customers like - try creating rewards with different discount types and amounts and measure their success.
It’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.
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