For Shopify brands
🏷️Product collection-specific rewards are unlocked
on the Loyalty Accelerate plan.
You can create fixed discount ($-off) product collection rewards in Shopify. These rewards are a great way to highlight specific product lines and encourage repeat purchases.
When customers redeem their points, the system automatically generates unique, one-time use discount codes that apply to all products within the selected collection.
How do I create a fixed value ($ off) reward for a Shopify product collection?
📝Note: Before you create a product collection reward in Shopify, you will need to find the product's Shopify collection ID.
How to find a product collection ID in Shopify
1. In your Shopify Admin, go to Products > Collections and click on the Collection you would like to discount in your reward.
2. In the URL of your Collection, copy the number at the end of the URL
This is your Collection's unique ID code.
Create a fixed value ($) off a product collection reward in Marsello
1. In your Marsello admin, go to Loyalty > Points program > Redeeming and click Add Reward.
2. This will open a popup form where you can add the details of your reward. Please complete the following:
Select type of reward: Click Fixed discount amount in the drop-down menu
Reward Title: Give your reward a title that lets your customers know which specific product is discounted
Points required to redeem: Set the number of points a customer needs to spend to redeem your reward
Discount amount: Enter the discount amount
3. Under the Advanced options menu, go to Applies to and click the checkbox that reads "Apply discount to specific products and/or collections. From the products/collections drop down menu, choose Collections. Then select the collections the reward will apply to.
📝 Note: Repeat this process to include multiple collections.
4. Still under the Advanced options menu, go Expiry, tiers, and terms. Update the expiration for the reward (optional) and enter the terms that you want your customers to abide by when using this reward. Here are some examples of terms to include with your loyalty rewards
5. Click Create. Your new reward will now show on the Rewards page of your loyalty widget and is ready for your customers to redeem.
How it works online - Your customers' experience
Your customers redeem their discount code at checkout as they normally would, however, if the order does not contain items from the collection(s), they'll get the message "Your cart does not meet the requirements for the discount code" and they won't be able to apply the discount until they add products from the specific collection(s).
📝 Note: It's important that the title and the terms of your reward make it clear what the collection is so that your customers understand how to redeem it.
Tips for Success
Get creative with your reward titles.
Add personality and variety to make rewards more appealing and spark customer interest in redeeming them.
Offer multiple reward options.
Create at least three rewards to motivate customers to earn more points. A reward "ladder" gives customers flexibility to choose what they want to work toward and encourages them to spend more to unlock higher-value rewards.
Educate your in-store team.
Make sure staff are familiar with your loyalty rewards so they can promote them at checkout. This helps engage existing customers and encourages new customers to join your program.
Test and learn what works.
Try offering different types and amounts of rewards to see what resonates most with your customers. Monitor which rewards get redeemed the most and adjust accordingly.
Include clear terms and conditions.
Setting expectations helps ensure rewards are used fairly and as intended. Be transparent about how and when rewards can be redeemed to protect your store and enhance customer trust.
📝 Note: Marsello doesn't currently support Smart (Automated) Collections. If you are looking to create a collection that works in a similar fashion and syncs to Marsello, we recommend taking the following steps on your Shopify admin:
Go to Product > Collection > Create Collection
Set the Collection type to "Manual"
Continual updates of this collection from your Shopify app admin, will sync across to Marsello and update what collections the rewards can be applied to.
Create a product tag specific to this collection in Shopify. Then, manually tag each product for this collection.
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