✨ Fixed value ($-off) loyalty reward - A fixed value ($-off) discount that is a set amount off the customer's entire order.
🏷️ Product-specific $-off rewards are unlocked
on the Loyalty Accelerate plan.
$-off product-specific rewards are available for the following integrations:
💳 POS | 🛒 eCommerce |
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⚠️Important: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.
How do I create a $-off reward for a specific product?
1. In your Marsello admin, go to Loyalty > Points program> Redeeming and click Add Reward
2. This will open a pop-up form where you can add the details of your reward. Please complete the following:
Select the type of reward drop-down, choose Fixed Discount Amount
Reward Title: Give your reward a title that lets your customers know which specific product is discounted and get them excited to redeem it.
Points required to redeem: Set the number of points a customer needs to spend to redeem your reward
Discount amount: Enter the discount amount
3. Under Advanced options, scroll to the Applies to section. Select the checkbox "Apply discount to specific products and/or collections. Select products from the products/collections drop-down menu. Then start typing in the name of the product that the reward refers to in the apply to these products field. The field will provide you with options so you can select the specific product.
📝 Note: You can select multiple products for the reward to apply to.
4. Still in the Advanced Options menu, under Expiry, tiers and terms, enter the terms that you want your customers to abide by when using this reward
5. Click Create. Your new reward will now show on the Rewards page of your loyalty widget and is ready for your customers to redeem.
💡 Tip: When the stock of this product runs out, you'll need to remember to update this reward.
Tips for Success
Get creative with your reward titles. Add variety and personality to your reward titles to create customer interest in redeeming rewards.
Create three or more rewards to encourage customers to earn more and more points to spend. A rewards ladder gives your customers more flexibility to choose rewards they would like to earn points towards and encourages them to spend more in order to achieve higher point-cost rewards.
In-store – Make sure your staff know what your loyalty rewards are so they can inform customers at checkout. This will encourage your existing customers to be active with the loyalty program and new customers to join.
Find out what rewards your customers like - try creating rewards with different discount types and amounts, and measure their success.
It’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.
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