Create a free product reward

Giving your customers a free product is a great way to thank them for their loyalty.

Updated this week

Strengthen the bond between your customers and your brand by showing appreciation for their business with a free product reward. This is also a great way to optimize inventory management by utilizing idle stock effectively.

✨ Free Product Reward - A free product reward will provide the customer with a specific item at a zero-dollar cost when the item is added to their order.

Reward type is available for the following integrations:

  • eCommerce (recommended)

    • Lightspeed Retail (C-Series), Shopify eCommerce, BigCommerce, Lightspeed Retail (E-Series), WooCommerce and Bopple

  • POS

    • Lightspeed Restaurant (O-Series), Lightspeed Retail (X-Series) [POS Prompts and iOS], and Shopify POS


  • When setting up a free product reward, you may not add a minimum spend requirement.

  • This reward type is recommended to be online only.

    • If you want to have it available in-store as well, please note this will require strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that contains the relevant products.

How to create a free product reward

1. In your Marsello admin, go to Points program > Redeeming and click Add Reward

2. This will open a popup form where you can add the details of your reward. Please complete the following:

  • Select the Reward Type: click Free Product (online only) in the drop-down

⚠️ Important: Do not select % off to create a 100% off discount, as this will mean that if the customer adds the item to the cart multiple times, they will get them all for free.

  • Reward Title: Give your reward a title that lets your customers know which product is free and gets them excited to redeem it

  • Points cost: set the number of points a customer needs to spend to redeem your reward

  • Discount amount: enter the product's retail price

  • Go to Apply to all items in these products (leave blank for all products) and start typing in the name of the product that you want to include. You may leave it blank if you want to apply this reward to all items.

  • Under Terms, enter any terms that you want your customers to abide by when using this reward

💡 Top tip: It's a good idea to add a little instruction here - "Please add the item to your cart before checkout." Here are some examples of terms to include with your loyalty rewards

3. Click Create. Your new reward will now show on the Rewards page of your loyalty widget and is ready for your customers to redeem.

📝 Note: When the stock of this product runs out, you'll need to remember to update this reward


Tips for success

  • The Free Product reward requires that the free product be added to the cart so that when the discount code is applied, the product cost is subtracted from the customer's total.

  • Get creative with your reward titles. Add variety and personality to your reward titles to create customer interest in redeeming rewards.

  • Create three or more rewards to encourage customers to earn more and more points to spend. A rewards ladder gives your customers more flexibility to choose rewards they would like to earn points towards and encourages them to spend more to achieve higher point-cost rewards.

  • In-store – Make sure your staff know what your loyalty rewards are so they can inform customers at checkout. This will encourage your existing customers to be active with the loyalty program, and new customers to join.

  • Find out what rewards your customers like - try creating rewards with different discount types and amounts and measure their success.

  • It’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.


Q. Can I create a free product reward that is available in-store only?

A. Currently, there isn't a feature available that will allow you to set up a site-specific free product reward. If this is something you are interested in, please contact our support team and let them know of your interest.


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