✨ Fixed value ($) off loyalty reward - A fixed value ($) off discount that is a set amount off the customer's entire order.
Create a fixed value ($ off) store-wide loyalty reward
Reward type is available for all POS and eCommerce integrations
It’s always nice to get a discount, and offering your customers the chance to earn store credit allows them to choose what they spend it on at your store.
1. In your Marsello app admin, go to Loyalty > Points program > Redeeming points > Rewards and click Add Reward
2. This will open a popup form where you can add the details of your reward. Please complete the following:
Coupon type: click Fixed discount amount in the drop-down
Reward title: give your reward a title that lets your members know what the reward is
Points cost: set the number of points a member needs to spend to redeem your reward
Discount amount: enter the reward discount amount. Make sure it matches the discount specified in the title
💡 Pro Tip: When choosing your points cost amount, it is recommended that you use the '10% of dollar spend' rule, i.e. your reward discount amount is 10% of the spend required to earn this number of points.
Advanced options: After selecting Show advanced options. find the text box under Terms, add any terms that you want your customers to abide by when using this reward and click Create.
Your new reward will now show on the Rewards page of your loyalty program and is ready for your customers to spend points to redeem.
How to create a '$ off a specific product' reward
Giving your customers a free product is a great way to thank them for their loyalty. It delights them by creating the same feelings as receiving a gift. It’s also a great way to move idle stock.
Reward type is available for the following integrations:
eCommerce
Lightspeed Retail (C-Series), Shopify eCommerce, BigCommerce, Lightspeed Retail (E-Series), WooCommerce and Bopple
POS
Lightspeed Restaurant (O-Series), Lightspeed Retail (X-Series) [POS Prompts and iOS], and Shopify POS
⚠️Important: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.
1. In your Marsello admin, go to Loyalty > Points program> Redeeming points > Rewards and click Add Reward
2. This will open a popup form where you can add the details of your reward. Please complete the following:
Select type of reward drop-down, choose Fixed Discount Amount
Reward Title: Give your reward a title that lets your customers know which specific product is discounted and get them excited to redeem it.
Points required to redeem: Set the number of points a customer needs to spend to redeem your reward
Discount amount: Enter the discount amount
Under Advanced options, click the box Apply discount to specific products and/or collections and select products/ Then start typing in the name of the product that the reward refers to in the apply to these products field. The field will provide you with options so you can select the specific product.
📝 Note: You can select multiple products for the reward to apply to.
Under Terms, enter the terms that you want your customers to abide by when using this reward
3. Click Create. Your new reward will now show on the Rewards page of your loyalty widget and is ready for your customers to redeem.
📝 Note: When the stock of this product runs out, you'll need to remember to update this reward.
How to create a fixed value ($) off spend threshold reward
Giving your customers a free product is a great way to thank them for their loyalty. It delights them by creating the same feelings as receiving a gift. It’s also a great way to move idle stock.
Reward type is available for the following integrations:
eCommerce
Lightspeed Retail (C-Series), Shopify eCommerce, BigCommerce, Lightspeed Retail (E-Series), WooCommerce and Bopple
POS
Lightspeed Restaurant (O-Series), Lightspeed Retail (X-Series) [POS Prompts and iOS], and Shopify POS
⚠️ Important
This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to ensure the sale is over the spending threshold.
If you have a Shopify store, your reward can have either a spend threshold OR apply to a specific product/collection. If you add a product or collection to the "Apply to..." fields, you will no longer have to option to add a spend threshold.
1. In your Marsello admin, go to Loyalty > Points program > Redeeming points > Rewards and click Add Reward
2. This will open a popup form where you can add the details of your reward. Please complete the following:
Select type of reward: Click Fixed discount amount in the drop-down menu
Reward Title: Give your reward a title that lets your customers know which specific product is discounted
Points required to redeem: Set the number of points a customer needs to spend to redeem your reward
Discount amount: Enter the discount amount
Under Advanced options, click discount applies to the Entire order.
⚠️Important: Ensure Minimum purchase required button is also checked and enter the Minimum order total you want the customer to spend to be able to use the reward:
3. Under Terms, enter the terms that you want your customers to abide by when using this reward. Examples of terms to include with your loyalty rewards
4. Click Create. The $ off-spend threshold reward will now show on the Rewards page of your loyalty widget and is ready for your customers to redeem.
💡 Pro Tip: Make sure your reward title clearly states the value of the spend threshold to ensure your customers know the requirements of the reward, e.g. $50 off orders over $150. It's also a great idea to reiterate the spend threshold in your reward's terms.
How it works online - your customers' experience
When a customer redeems a reward with a spend threshold, they will need to ensure their order total meets or exceeds the spend threshold.
If the order total does not meet or exceed the threshold, they will receive an error message when trying to apply their discount code.
Once they have added products to their order to meet or exceed the threshold, they can simply return to checkout and the discount code.
Tips for Success
Get creative with your reward titles. Add variety and personality to your reward titles to create customer interest in redeeming rewards.
Create three or more rewards to encourage customers to earn more and more points to spend. A rewards ladder gives your customers more flexibility to choose rewards they would like to earn points towards and encourages them to spend more in order to achieve higher point-cost rewards.
In-store – Make sure your staff knows what your loyalty rewards are so they can inform customers at checkout. This will encourage your existing customers to be active with the loyalty program, and new customers to join.
Find out what rewards your customers like - try creating rewards with different discount types and amounts and measure their success.
It’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.