Reward type is recommended for use on eCommerce only.
However, the reward type is available for all POS & eCommerce integrations.
✨ Fixed Value ($) Off Specific Product – A discount offering a fixed dollar amount off, applicable to a specific product in your store. The discount applies to the full quantity of the product
How to create a '$ off a specific product' reward
1. In your Marsello admin, go to Loyalty > Rewards Program > Rewards and click Add Reward
2. This will open a popup form where you can add the details of your reward. Please complete the following:
Select type of reward drop-down, choose Fixed Discount Amount
Reward Title: Give your reward a title that lets your customers know which specific product is discounted and get them excited to redeem it.
Points required to redeem: Set the number of points a customer needs to spend to redeem your reward
Discount amount: Enter the discount amount
Under Advanced options, click the box Apply discount to specific products and/or collections and select products/ Then start typing in the name of the product that the reward refers to in the apply to these products field. The field will provide you with options so you can select the specific product.
📝 Note: You can select multiple products for the reward to apply to.
Under Terms, enter the terms that you want your customers to abide by when using this reward
3. Click Create. Your new reward will now show on the Rewards page of your loyalty widget and is ready for your customers to redeem.
📝 Note: When the stock of this product runs out, you'll need to remember to update this reward.
Tips for Reward Program Success
Get Creative with Reward Titles: Use engaging and varied titles to make rewards more appealing and encourage customer interest.
Offer a Variety of Rewards: Create at least three reward options to motivate customers to earn more points. A rewards ladder provides flexibility, allowing customers to choose rewards that suit their preferences while encouraging higher spending to achieve premium rewards.
Empower Your Staff: Train your in-store staff to promote your loyalty rewards program at checkout. This can activate existing customers’ participation and attract new members to join the program.
Understand Customer Preferences: Experiment with different discount types and reward amounts to identify what resonates most with your customers. Track and measure the success of each reward to refine your program.
Set Clear Terms and Conditions: Clearly outline how and when rewards can be redeemed. This ensures fair use, protects your store, and prevents misunderstandings, keeping your program effective and transparent. Get creative with your reward titles. Add variety and personality to your reward titles to create customer interest in redeeming rewards.
Create three or more rewards to encourage customers to earn more and more points to spend. A rewards ladder gives your customers more flexibility to choose rewards they would like to earn points towards and encourages them to spend more in order to achieve higher point-cost rewards.
In-store - Make sure your staff know what your loyalty rewards are so they can inform customers at checkout. This will encourage your existing customers to be active with the loyalty program, and new customers to join.
Find out what rewards your customers like - try creating rewards with different discount types and amounts and measure their success.
It’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.
FAQ
Q. Does the points cost get taken away from their balance when they claim a reward?
A. Yes, once a reward is claimed, the points are immediately deducted from the customer’s balance. This ensures customers can only redeem rewards they are eligible for, protecting your store from unauthorized redemptions.
Q. Why should I create rewards at different points costs?
A. A reward ladder entices your customers to earn points to spend on your rewards. It allows them to work towards a reward that is appealing to them and gives them the choice of the reward that they want the most. Loyalty programs with 3-5 rewards see greater success, in terms of customer engagement.
Q. How do customers redeem rewards online?
A. Customers can redeem rewards online:
Q. What other types of rewards can I create?
A. You can create up to ten different types of rewards with Marsello. Learn more about each type here.
Q. How does the reward ladder work?
A. A rewards ladder gives your customers more flexibility to choose which rewards they would like to earn points towards and redeem. Loyalty programs with 3 - 5 rewards show better results than those with 1 reward, i.e. their customers are more engaged with their loyalty programs, their reward redemption statistics are higher, and their member spend is greater. Read more about how your reward ladder works.
Q. Can customers redeem more than one reward at a time?
A. Even if a customer has enough points to redeem multiple rewards, they can only use one reward discount code at checkout at a time by default. Shopify customers, however, may enable discount stacking for their store.
Q. Can a customer redeem their discount code more than once?
A. No, reward discount codes are unique and only available for one-time use.