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Types of loyalty rewards you can create with Marsello
Types of loyalty rewards you can create with Marsello

Encourage customers to come back in-store with loyalty rewards. Marsello's loyalty allows for ten different types of rewards.

Updated over a week ago

Marsello loyalty allows you to create an incentive-based loyalty program for your store tailored to your brand. With Marsello, you can choose from ten different types of rewards including:

  • fixed value ($) off rewards - storewide, on a specific item, or for specific collections

  • percentage (%) off rewards - storewide, on a specific item, or for specific collections

  • free shipping rewards

  • free product rewards

  • spend threshold rewards

This helpful guide will walk you through how to create each type of reward.


Reward type is available for all POS & eCommerce integrations

It’s always nice to get a discount, and offering your customers the chance to earn store credit allows them to choose what they spend it on at your store.

To create:

  • Select type of reward: fixed discount amount

  • Title: Give your reward a title that represents the reward, i.e. $ XYZ off

  • Points required to redeem: set how many points a customer must spend to redeem your reward

  • Discount amount: type the amount that is reflected in the title

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Reward type is available for all POS and eCommerce all integrations

Giving your customers a percentage discount allows them to choose what they use it on at your store. And it encourages them to spend more to make the most of the percentage discount.

To create:

  • Select type of reward: percentage off

  • Title: Give your reward a title that represents the reward, i.e. X% off

  • Points required to redeem: set how many points a customer must spend to redeem your reward

  • Discount amount: the amount that is reflected in the title

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Reward type is available for the following POS and eCommerce integrations:

  • POS

    • Lightspeed Restaurant (O-Series), Lightspeed Retail (X-Series) [POS Prompts and iOS], Lightspeed Retail (R-Series) POS and Shopify POS

  • eCommerce

    • Lightspeed Retail (C-Series), Shopify eCommerce, BigCommerce, Lightspeed Retail (E-Series), WooCommerce and Bopple

A dollar-off discount on a specific product is a good way to move idle stock. This discount will apply across the entire product quantity.

📝 Note: This reward type is recommended to be online only.

To create:

  • Select type of reward: fixed discount amount

  • Title: Give your reward a title that represents the reward, e.g. $XX off product name (online only)

  • Points required to redeem: set how many points a customer must spend to redeem your reward

  • Discount amount: type the amount that is reflected in the title

  • Under Advanced options: type in the specific products that the reward applies to

  • Terms: It's a good idea to add 'online only'. Read more about adding terms to your rewards

📝 Note: When the stock of this product runs out, you'll need to remember to update or pause this reward until you receive more stock.


Reward type is available for the following integrations:

  • POS

    • Lightspeed Restaurant (O-Series), Lightspeed Retail (X-Series) [POS Prompts and iOS extension], Lightspeed R-Series and Shopify POS

  • eCommerce

    • Lightspeed Retail eCom (C-Series), Shopify eCommerce, BigCommerce, Lightspeed Retail (E-Series), WooCommerce and Bopple

A percentage discount off a specific product is a good way to move idle stock. This discount will apply to the entire product quantity.

⚠️Important: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.

To create:

  • Select type of reward: % off specific product (online only)

  • Title: Give your reward a title that represents the reward, e.g. XX% off product name (online only)

  • Points required to redeem: set how many points a customer must spend to redeem your reward

  • Discount amount: the amount that is reflected in the title

  • Under Advanced options: type in the specific products that the reward applies to

  • Terms: it's a good idea to add 'online only'. Read more about adding terms to your rewards

📝Note: When the stock of this product runs out, you'll need to remember to update or pause this reward until you receive more stock.

NEW-Marsello-Help-Center-Divider__2_.png

Reward type is available for the following integrations:

  • POS

    • Lightspeed Restaurant (O-Series), Lightspeed Retail (X-Series), and Shopify POS

  • eCommerce

    • Lightspeed Retail (C-Series), Shopify eCommerce, BigCommerce, Lightspeed Retail (E-Series), WooCommerce and Bopple

A dollar-off discount that can only be used on orders over a specified value is a great way to encourage customers to spend more to be able to get the discount.

⚠️Important: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.

To create:

  • Select type of reward: Fixed discount amount

  • Title: Give your reward a title that represents the reward, e.g. $XX off orders over $XX (online only)

  • Points required to redeem: set how many points customers must spend to redeem your reward

  • Discount amount: type the amount that is reflected in the title

  • Under Advanced options:
    > Check the This discount requires a minimum purchase checkbox
    > Type the $ amount required for the minimum order total

  • Terms: it's a good idea to add 'online only'. Read more about adding terms to your rewards


Reward type is available for the following integrations:

  • POS

    • Lightspeed Restaurant (O-Series), Lightspeed Retail (X-Series), and Shopify POS

  • eCommerce

    • Lightspeed Retail (C-Series), Shopify eCommerce, BigCommerce, Lightspeed Retail (E-Series), WooCommerce and Bopple

A percentage discount that can only be used on orders over a specified value is a great way to encourage customers to spend more to be able to get the discount.

⚠️Important: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.

To create:

  • Select type of reward: % Off

  • Title: Give your reward a title that represents the reward, e.g. XX% off orders over $XX (online only)

  • Points required to redeem: set how many points a customer must spend to redeem your reward

  • Discount amount: the % amount that is reflected in the title

  • Under Advanced options:

    • Check the This discount requires a minimum purchase checkbox

    • Type the $ amount required for the minimum order total

  • Terms: It's a good idea to add 'online only'. Read more about adding terms to your rewards


Creating a fixed discount product collection reward

Reward type is available for the following integrations:

  • POS

    • Lightspeed Restaurant (O-Series), Lightspeed Retail (X-Series) [POS Prompts and iOS extension], Lightspeed R-Series and Shopify POS

  • eCommerce

    • Lightspeed Retail eCom (C-Series), Shopify eCommerce, BigCommerce, Lightspeed Retail (E-Series), WooCommerce and Bopple

A product collection reward is a great way to introduce your customers to a specific product line while offering them a fixed-value discount. This discount will apply to all products in the collection.

⚠️Important: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.

To create:

  • Select type of reward: Fixed Value Discount

  • Title: Give your reward a title that represents the reward, i.e. $XX off product collection name (online only)

  • Points required to redeem: set how many points a customer must spend to redeem your reward

  • Discount amount: number percentage of the reward

  • Under Advanced options: select discount applies to selected collections

  • Under Advanced options: check the collections that will apply for this reward

  • Terms: It's a good idea to add 'online only'. Read more about adding terms to your rewards

📖Learn more about creating product collection rewards for Shopify here.

📖Learn more about creating product collection rewards for BigCommerce here.


Creating a %-off product collection reward

Reward type is available for the following integrations:

  • POS

    • Lightspeed Restaurant (O-Series), Lightspeed Retail (X-Series) [POS Prompts and iOS extension], Lightspeed R-Series and Shopify POS

  • eCommerce

    • Lightspeed Retail eCom (C-Series), Shopify eCommerce, BigCommerce, Lightspeed Retail (E-Series), WooCommerce and Bopple

A product collection reward is a great way to introduce your customers to a specific product line while offering them a percentage-off discount. This discount will apply to all products in the collection.

⚠️Important: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.

To create:

  • Select type of reward: Percentage

  • Title: Give your reward a title that represents the reward, i.e. XX% off product collection name (online only)

  • Points required to redeem: set how many points a customer must spend to redeem your reward

  • Discount amount: number percentage of the reward

  • Under Advanced options: select discount applies to selected collections

  • Under Advanced options: check the collections that will apply for this reward

  • Terms: It's a good idea to add 'online only'. Read more about adding terms to your rewards

📖Learn more about creating product collection rewards for Shopify here.

📖Learn more about creating product collection rewards for BigCommerce here.


Reward type is available for the following integrations:

  • POS

    • Lightspeed Restaurant (O-Series), Lightspeed Retail (X-Series) [POS Prompts and iOS extension], Lightspeed R-Series and Shopify POS

  • eCommerce

    • Lightspeed Retail eCom (C-Series), Shopify eCommerce, BigCommerce, Lightspeed Retail (E-Series), WooCommerce and Bopple

Giving your customers a free product is a great way to thank them for their loyalty. It delights them by creating the same feelings as receiving a gift. It’s also a great way to move idle stock.

⚠️Important: This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to split the sale into two sales if the member is making additional purchases. The reward should only be redeemed on a sale that only contains the relevant products.

To create:

  • Select type of reward: free product reward (online only)

  • Title: Give your reward a title that represents the reward, i.e. free "product name"

  • Points required to redeem: set how many points a customer must spend to redeem your reward

  • Retail price of the product

  • Terms: it's a good idea to add 'online only'. Please add the item to your cart before checkout. Read more about adding terms to your rewards

📝Note: When the stock of this product runs out, you'll need to remember to update or pause this reward until new stock arrives.


Reward type is available for the following integrations:

  • eCommerce

    • Lightspeed Retail (C-Series), Shopify eCommerce, BigCommerce, WooCommerce

Encourage your customers to make another purchase to benefit from free shipping.

To create:

  • Select type of reward: free shipping (online only)

  • Title: Give your reward a title that represents the reward, i.e. Free Shipping

  • Points required to redeem: set how many points a customer must spend to redeem your reward


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