✨ Fixed value ($-off) loyalty reward - A fixed value ($-off) discount that is a set amount off the customer's entire order.
🏷️ Fixed value (spend threshold) $-off rewards are unlocked
on the Loyalty Accelerate plan.
Fixed value (spend threshold) $-off rewards are available for the following integrations:
💳 POS | 🛒 eCommerce |
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⚠️ Important
This reward type is recommended to be online only. If you want to have it available in-store as well, it requires strict staff training to ensure the sale is over the spending threshold.
If you have a Shopify store, your reward can have either a spend threshold OR apply to a specific product/collection. If you add a product or collection to the "Apply to..." fields, you will no longer have to option to add a spend threshold.
How do I create a $-off reward with a spend threshold?
1. In your Marsello admin, go to Loyalty > Points program > Redeeming and click Add Reward
2. This will open a popup form where you can add the details of your reward. Please complete the following:
Select type of reward: Click Fixed discount amount in the drop-down menu
Reward Title: Give your reward a title that lets your customers know which specific product is discounted
Points required to redeem: Set the number of points a customer needs to spend to redeem your reward
Discount amount: Enter the discount amount
3. Under the Advanced options menu, scroll down to Limits and click minimum purchase required amount
⚠️Important: Ensure Minimum purchase required amount button is selected and enter the Minimum order total you want the customer to spend to be able to use the reward:
4. Still under the Advanced options menu, go to Expiry, tiers and terms and enter the terms that you want your customers to abide by when using this reward. Examples of terms to include with your loyalty rewards
5. Click Create. The $ off-spend threshold reward will now show on the Rewards page of your loyalty widget and is ready for your customers to redeem.
💡 Pro Tip: Make sure your reward title clearly states the value of the spend threshold to ensure your customers know the requirements of the reward, e.g. $50 off orders over $150. It's also a great idea to reiterate the spend threshold in your reward's terms.
How it works online - your customers' experience
When a customer redeems a reward with a spend threshold, they will need to ensure their order total meets or exceeds the spend threshold.
If the order total does not meet or exceed the threshold, they will receive an error message when trying to apply their discount code.
Once they have added products to their order to meet or exceed the threshold, they can simply return to checkout and the discount code.
Tips for Success
Get creative with your reward titles. Add variety and personality to your reward titles to create customer interest in redeeming rewards.
Create three or more rewards to encourage customers to earn more and more points to spend. A rewards ladder gives your customers more flexibility to choose rewards they would like to earn points towards and encourages them to spend more in order to achieve higher point-cost rewards.
In-store – Make sure your staff knows what your loyalty rewards are so they can inform customers at checkout. This will encourage your existing customers to be active with the loyalty program, and new customers to join.
Find out what rewards your customers like - try creating rewards with different discount types and amounts and measure their success.
It’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.
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