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How do I create a fixed value ($-off) storewide loyalty reward?

Create a $-off reward to give store credit that customers can use on any purchase at your store.

Updated today

✨ Fixed value ($-off) loyalty reward - A fixed value ($-off) discount that is a set amount off the customer's entire order.

🏷️ Storewide loyalty rewards are available on all Marsello pricing plans.

Let customers earn store credit they can spend on anything, giving them freedom to choose their rewards.

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How do I create a storewide $-off reward?

1. In your Marsello app admin, go to Loyalty > Points program > Redeeming and click Add Reward

Image showing the steps to add a reward in the Marsello app admin, starting with navigating to Loyalty > Points program > Redeeming and clicking 'Add Reward'. The image emphasizes offering customers the opportunity to earn store credit for more flexible spending.

2. This will open a popup form where you can add the details of your reward. Please complete the following:

  • Coupon type: click Fixed discount amount in the drop-down

Popup form in the Marsello app where you can add reward details. The 'Coupon type' field is highlighted, showing the option to select 'Fixed discount amount' from the drop-down menu.

  • Reward title: give your reward a title that lets your members know what the reward is

Field in the Marsello app to enter a 'Reward title' where you can provide a clear title for your reward to inform members about the offer

  • Points cost: set the number of points a member needs to spend to redeem your reward

Field in the Marsello app labeled 'Points cost' where you set the number of points a member must spend to redeem the reward.

  • Discount amount: enter the reward discount amount. Make sure it matches the discount specified in the title

Field in the Marsello app labeled 'Discount amount' where you enter the reward discount value, ensuring it matches the discount specified in the reward title.

💡 Pro Tip: When choosing your points cost amount, it is recommended that you use the '10% of dollar spend' rule, i.e. your reward discount amount is 10% of the spend required to earn this number of points.

3. Under the Advanced options menu scroll down to Expiry, tiers, and terms. Find the text box under Terms, add any terms that you want your customers to abide by when using this reward and click Create.

Under the 'Advanced options' menu in the Marsello app, the 'Terms' text box is highlighted. Here, you can add any terms for customers to follow when using the reward, then click 'Create'

Your new reward will now show on the Rewards page of your loyalty program and is ready for your customers to spend points to redeem.

Tips for Success

  • Get creative with your reward titles. Add variety and personality to your reward titles to create customer interest in redeeming rewards.

  • Create three or more rewards to encourage customers to earn more and more points to spend. A rewards ladder gives your customers more flexibility to choose rewards they would like to earn points towards and encourages them to spend more in order to achieve higher point-cost rewards.

  • In-store – Make sure your staff knows what your loyalty rewards are so they can inform customers at checkout. This will encourage your existing customers to be active with the loyalty program, and new customers to join.

  • Find out what rewards your customers like - try creating rewards with different discount types and amounts and measure their success.

  • It’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.

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