Marsello

Overrun with fake sign-ups? Use this guide to clean your database and remove bot-created accounts fast.

Suggested workflow to remove bot accounts from your integration

Manage your database and create custom segments for targeted marketing.

Customers

Learn more about how your customers sync into Marsello and how they can sign up to receive your marketing.

How do customers join my Marsello database?

Use the "Customer actions" button in your Marsello admin to help manually keep your customers' accounts up-to-date.

How the Customer actions button works in your app admin

Manage your customer database by removing an individual or group of customers in bulk.

Removing a customer from my Marsello database

Manually re-add removed customers in Marsello so they can earn loyalty points and receive marketing emails again.

How do I re-add a removed customer in Marsello?

Merge customer profiles into one profile in Marsello to keep data, purchases, and rewards in one place.

How do I merge two customer profiles into one?

Manually adjust an individual or group of customers loyalty points balances.

Adjusting customers' loyalty points balances

Customers can join your loyalty program, email marketing, or both—depending on their preferences and how they choose to engage.

How do I check a customer’s marketing preferences in Marsello?

Organize and manage customers with tags. Manually tag individuals or groups to build custom segments.

How do I tag customers in Marsello?

Export customer database quickly with step-by-step guide.

How do I export my Marsello customer database?

Manage customers in Marsello by adding, editing, removing, importing, exporting, and fixing common database issues.

Customer Database: Common Questions

Export RFM segments from your customer database quickly with this step-by-step guide.

How do I export an RFM customer segment?

Export custom segments from your customer database in a few quick steps.

How do I export a custom segment?

Manage your customer database and individual customer profiles

All Customers

Define your audience with Marsello's segment conditions glossary to improve targeting and optimize marketing campaigns.

What do different segment conditions mean? (Glossary guide)

Create targeted customer groups based on behavior or attributes to personalize your marketing and drive engagement.

What are common examples of custom segments?

Customer Segments

RFM analysis (Recency, Frequency, Monetary) measures customer loyalty and purchasing behavior.

How Do I Use RFM Analysis to Segment My Customers?

Effective Marketing with RFM Segments

RFM segments

Segmentation allows you to create specific customer groups, which you can send targeted marketing campaigns or automations

Create a custom segment

Send an SMS campaign to those customers who have provided a mobile number and accept marketing by creating a segment of SMS subscribers.

Create a Segment of SMS subscribers

Learn how to create more targeted customer segments with complex conditions,  segment rules and review common segmentation examples.

Create Advanced Customer Segments

Frequently asked questions about creating and managing customer segments.

Customer Segments common questions

Custom segments

Responses

Get private post-purchase feedback from customers to improve your store without using social media.

How do I customize my feedback survey?

Translate loyalty programs, feedback, forms, email, and SMS marketing in Marsello to your preferred language.

Translate your Customer Feedback Survey for wider reach

Measure customer satisfaction and analyze results after customers start leaving feedback.

How can I analyze customer feedback survey responses?

Create effective feedback surveys and track results to improve customer experience with these FAQs.

Customer feedback survey: Common questions

Feedback

Our guidelines and Google Business Rules for sending requests for reviews through Google Reviews Manager.

Google Review Manager -  Laws & Regulations, Compliance Info and Google Business Rules

Tailor your Google review requests to match your brand. Automate via SMS, email, or both to boost engagement and customer feedback!

Customize Your Google Review Request Automation

Manage, generate and respond to Google Reviews and attract new customers through your Marsello app admin.

How to Connect Google Review Manager to Marsello

FAQs on managing, generating, and responding to Google Reviews to attract new customers through your Marsello admin.

Google Reviews common questions

Send Google review requests to customers with past feedback to capture fresh impressions, build trust, and boost your store’s visibility.

Send Google Review requests  to customers with previous feedback using a conditional split

Google Reviews

Create a custom design with text, images, and links

Sign in

App Status

Find answers and get help from Intercom Support and Community Experts

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