Marsello

Manage your database and create custom segments for targeted marketing.

Customers

Learn more about how your customers sync into Marsello and how they can sign up to receive your marketing.

How do customers join my Marsello database?

Use the "Customer actions" button in your Marsello admin to help manually keep your customers' accounts up-to-date.

How the Customer actions button works in your app admin

Manage your customer database by removing an individual or group of customers in bulk.

Removing a customer from my Marsello database

When a customer is removed from Marsello, they are not automatically added back upon their next shop. They can be manually re-added.

Re-add previously removed customers within Marsello

If a customer has multiple profiles, you can combine them into one profile in Marsello.

Combining two customer profiles into one

Manually adjust an individual or group of customers loyalty points balances.

Adjusting customers' loyalty points balances

A customer can be part of your loyalty program and/or your email marketing depending on their preferences.

Checking customers' marketing preferences in Marsello

Tags are labels you create to organize and manage customers. You can manually tag individual or group of customers to create custom segments

Tagging customers in Marsello

Export your entire customer database, a particular RFM customer segment or custom segment in a few simple steps.

Exporting your Marsello customer database

Frequently asked questions around adding, managing and removing customers from your database.

Customer Database common questions

Manage your customer database and individual customer profiles

All Customers

Customer Segments

RFM analysis – an industry renowned calculation based on purchase recency, frequency, and spend – to measure customer loyalty.

An introduction to Customer Segmentation using RFM analysis

Marketing to your RFM Segments

RFM segments

Segmentation allows you to create specific customer groups, which you can send targeted marketing campaigns or automations

Create a custom segment

Send an SMS campaign to those customers who have provided a mobile number and accept marketing by creating a segment of SMS subscribers.

Create a Segment of SMS subscribers

Learn how to create more targeted customer segments with complex conditions,  segment rules and review common segmentation examples.

Create Advanced Customer Segments

Frequently asked questions about creating and managing customer segments.

Customer Segments common questions

Custom segments

Responses

Feedback allows you to capture your customers' post-purchase comments about your store privately away from social media.

Customize your Feedback Survey

You can translate the loyalty program, feedback, forms, email marketing and SMS marketing in Marsello to your chosen language.

Translate your customer feedback survey

Once your customers have started leaving feedback, measure customer satisfaction and analyze your results.

Understanding your customer feedback survey responses

Frequently asked questions around designing a feedback survey and measuring results.

Customer Feedback Survey common questions

Feedback

Our guidelines and Google Business Rules for sending requests for reviews through Google Reviews Manager.

Google Review Manager -  Laws & Regulations, Compliance Info and Google Business Rules

Customize your Google Review Request automation to better suit your store brand. Send as a SMS automation, email automation, or both!

Customize Your Google Review Request Automation

Manage, generate and respond to Google Reviews and attract new customers through your Marsello app admin.

How to Connect Google Review Manager to Marsello

Frequently asked questions about Google Reviews

Google Reviews common questions

Google Reviews

App Status

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