Marsello

Manage your database and create custom segments for targeted marketing.

Customers

Learn more about how your customers sync into Marsello and how they can sign up to receive your marketing.

How do customers join my Marsello database?

Use the "Customer actions" button in your Marsello admin to help manually keep your customers' accounts up-to-date.

How the Customer actions button works in your app admin

Manage your customer database by removing an individual or group of customers in bulk.

Removing a customer from my Marsello database

When a customer is removed from Marsello, they are not automatically added back upon their next shop. They can be manually re-added.

Re-add previously removed customers within Marsello

If a customer has multiple profiles, you can combine them into one profile in Marsello.

Combining two customer profiles into one

Manually adjust an individual or group of customers loyalty points balances.

Adjusting customers' loyalty points balances

A customer can be part of your loyalty program and/or your email marketing depending on their preferences.

Checking customers' marketing preferences in Marsello

Tags are labels you create to organize and manage customers. You can manually tag individual or group of customers to create custom segments

Tagging customers in Marsello

Export your entire customer database, a particular RFM customer segment or custom segment in a few simple steps.

Exporting your Marsello customer database

Frequently asked questions around adding, managing and removing customers from your database.

Customer database common questions

Manage your customer database and individual customer profiles

All Customers

Targeted marketing is essential for optimizing campaigns. This glossary of Marsello's segment conditions will help define your audience.

Glossary of Segment conditions: definitions and insights

Customer segmentation groups customers by specific conditions. This guide covers common customer segments and how to use them.

Common Examples of Custom Segments

Customer Segments

RFM analysis uses recency, frequency, and monetary value to measure customer loyalty and optimize segmentation strategies.

Customer Segmentation with RFM Analysis: An introductory guide

Effective Marketing with RFM Segments

Marketing strategies to target your Abandoned Shoppers Segment. Abandoned Shoppers are those currently have an abandoned order with you.

Marketing to your Abandoned Shoppers Segment

RFM segments

Segmentation allows you to create specific customer groups, which you can send targeted marketing campaigns or automations

Create a custom segment

Send an SMS campaign to those customers who have provided a mobile number and accept marketing by creating a segment of SMS subscribers.

Create a Segment of SMS subscribers

Learn how to create more targeted customer segments with complex conditions,  segment rules and review common segmentation examples.

Create Advanced Customer Segments

Frequently asked questions about creating and managing customer segments.

Customer Segments common questions

Custom segments

Responses

Feedback allows you to capture your customers' post-purchase comments about your store privately away from social media.

Customize your Feedback Survey

Translate loyalty programs, feedback, forms, email, and SMS marketing in Marsello to your preferred language.

Translate your Customer Feedback Survey for wider reach

Once your customers have started leaving feedback, measure customer satisfaction and analyze your results.

Understanding your customer feedback survey responses

FAQs on designing effective feedback surveys and tracking meaningful results to improve customer experience.

Customer Feedback Survey common questions

Feedback

Our guidelines and Google Business Rules for sending requests for reviews through Google Reviews Manager.

Google Review Manager -  Laws & Regulations, Compliance Info and Google Business Rules

Tailor your Google review requests to match your brand. Automate via SMS, email, or both to boost engagement and customer feedback!

Customize Your Google Review Request Automation

Manage, generate and respond to Google Reviews and attract new customers through your Marsello app admin.

How to Connect Google Review Manager to Marsello

FAQs on managing, generating, and responding to Google Reviews to attract new customers through your Marsello admin.

Google Reviews common questions

Google Reviews

App Status

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