Marsello

Frequently asked questions around adding, managing and removing customers from your database.

Customer Database common questions

Manage your database and create custom segments for targeted marketing.

Use the "actions" button in your Marsello admin to help manually keep your customers' accounts up-to-date.

If a customer has multiple profiles, you can combine them into one profile in Marsello.

When a customer is removed from Marsello, they are not automatically added back upon their next shop. They can be manually re-added.

A customer can be part of your loyalty program and/or your email marketing depending on their preferences.

Manage your customer database by removing an individual or group of customers in bulk.

Learn more about how your customers sync into Marsello and how they can sign up to receive your marketing.

Export your entire customer database, a particular RFM customer segment or custom segment in a few simple steps.

Tags are labels you create to organize and manage customers. You can manually tag individual or group of customers to create custom segments

Manage your customer database and individual customer profiles

Frequently asked questions about creating and managing customer segments.

Segmentation allows you to create specific customer groups, which you can send targeted marketing campaigns or automations

Send an SMS campaign to those customers who have provided a mobile number and accept marketing by creating a segment of SMS subscribers.

Learn how to create more targeted customer segments with complex conditions,  segment rules and review common segmentation examples.

Marketing strategies to target your Abandoned Shoppers Segment. Abandoned Shoppers are those currently have an abandoned order with you.

Marketing strategies to target your Lost Customer Segment.

Marketing strategies to target your New Customer Segment. Your New customers are those who have made their first order recently.

Marketing strategies targeting the Promising Customer Segment who have high potential value if converted to Loyal or Best customer segments.

Marketing strategies to target your Loyal Customer Segment.

Your Best customers are those who have ordered recently, order the most often and spend the most!

Marketing strategies to target your At Risk Customer Segment

Marketing strategies to target your Window Shoppers Segment. - customers who haven't ordered yet, but you have their email address.