Why are signup forms getting an error on WooCommerce?

Getting a sign-up error on a Marsello signup form in WooCommerce? Customers may see an error saying they could not be subscribed to your store. Use this guide to troubleshoot and fix the signup form error for your customers.

September 15, 2025

Before you get started

You need Administrator or Shop Manager access to your WordPress dashboard to change WooCommerce settings.

• Make sure WooCommerce is connected to Marsello. See How to connect WooCommerce to Marsello.
• Have the details of the failed signup ready: the email address the customer used, which signup form they used, and when it happened. A screenshot of the error helps.
• Check App Status to rule out an outage first.

Do your WooCommerce account creation settings require a password?

For WooCommerce brands, your customers may receive this error message stating they could not be subscribed to your store:

The signup form error may happen because Marsello creates the customer in your eCommerce platform (WooCommerce), and your WooCommerce settings may require a password to be submitted. You may need to update your customer creation settings in WooCommerce.

For WooCommerce brands, go to your WooCommerce dashboard and confirm the following account creation settings are enabled:

• Checkout:

  • Enable guest checkout

  • Enable log-in during checkout

• Account creation:

  • Allow customers to create an account during checkout

  • Customers can create an account before placing their order on "My account" page

• Account creation options:

  • Send password setup link

  • Use email address as account login

  
   

Still not working?

If the signup form error message persists despite having these account creation settings enabled in your WooCommerce dashboard, please let our support team know. Include a screenshot of the error message received (if any) and the customer's name or email. See How to contact Marsello support.