Getting Started with Marsello Social

Here are the ways you can get started with Marsello social. These will be the key features outlined so you can start planning and posting social with Marsello.

In this article:

• What is Marsello?
• Connect your social profiles
  • Facebook
  • Instagram
  • TikTok
• Upload your content (photos and videos)
• Schedule your posts
• How to publish your posts
• Detailed reporting
• Linkin.bio

What is Marsello?

Marsello is your all-in-one marketing platform that allows you to grow your business online and in-store. With Marsello you can:

• Connect your social profiles
• Upload content to a media library, schedule and publish social posts
• Track your performance with detailed reporting
• Have multi-users set up
• Drive traffic to your social media pages

On the Marsello Pro plan you can:

• Build customer retention with our loyalty program and feedback
• Grow your customer database and market to your customers with emails, SMS, and automation.
• Build your loyalty with customers earning points multiple ways, and product recommendations
• Develop advocacy with our referral program and generate Google Reviews
• Market to multiple customer groups with RFM and custom segmentation
• Connect add-ons like Facebook Audience and Shopify Product Reviews

Connect your social profiles

Facebook

1. Please make sure you are logged into the Facebook profile that is an admin for your Facebook account. 
2. In a second tab, open your Marsello account and go to Acquire > Social > Social Profiles.
3. Select the Facebook icon to begin the connection process through and click continue as.

📝 Note: Ayrshare is an API tool that allows Marsello merchants to easily and seamlessly connect social media platforms to Marsello.
4. When prompted, please click continue to finish the connection process.

5. Select the Facebook page you would like linked.

6. Now, you will see a pop-up showing you have successfully linked to Facebook. Click OK.

7. Confirmation that your Facebook page is linked to Marsello.

Instagram

1. Please make sure you are logged into your Facebook account that is connected to your Instagram business account.
2. In a second tab, open your Marsello account and go to Acquire > Social > Social Profiles.
3. Select the Instagram icon to begin the connection process and confirm the account you wish to add.

4. When prompted, please ensure all permissions for your account are enabled. You will need to enable all permission to use social with Marsello.

5. Instagram will notify you that you are linked. Click OK to confirm.

6. Select and confirm the Instagram business page you would like to add.

7. Once a social profile is connected, you will see a blue tick here if connected successfully.

8. The social accounts page will show you that Instagram has been successfully linked to Marsello.

TikTok

1. Within your Marsello account go to Acquire> Social > Social Profiles> click the TikTok social icon.

2. Follow the prompts to log into your TikTok business account.

3. Authorize access your Tiktok to allow social posting by clicking Authorize.

📝 Note: Ayrshare is an API tool that allows Marsello merchants to easily and seamlessly connect social media platforms to Marsello.
4. A popup will appear confirming that TikTok has been linked.

📝Note: After posting a Tiktok video, to finish sending you will need to open the TikTok app on mobile. Then you click 'inbox' in the footer, select the message saying your video is ready and complete the Tiktok post.

Upload your content (photos and videos)

Marsello's media library is where you can store, upload, and manage all your media, so it is easy to access for you.
1. To upload media to your media library, click the upload media box.
2. Drag and drop any files or choose a local file.

3. Upload media and click Add.
📝 Note: Media will be uploaded with file size, type of file, and uploaded date. You can also upload media by clicking add product images or add stock images in blue boxes.  If your file is not one of the accepted file types, you can convert it using this free conversion tool. For more information on our Image and Video Guidelines, click here.

Schedule your posts

Schedule your multi-photo posts through Marsello. Here is how to schedule a multi-photo post from the web.
1. In your Marsello app admin, go to social and select the profile you wish to schedule your multi-photo post from.
2. From your Side Library, select the checkmark on the media items for your post

3. Drag the media items to your planner to open the post builder.

4. Add a caption for your post and adjust the scheduled date and time if needed:
Optional Edits:

• Click Edit Image or Edit Video under individual media to edit it
• Click Change Media to change the media order or add/remove media 
• For Instagram posts add a Linkin.bio link and select your publishing method
• For Auto Publish Instagram posts, add a First Comment, Location, or Tag People and select your publishing method

5. Click save

How to publish your posts

1. From your Marsello app admin, go to Planner and select your Instagram profile

2. Go to the Side library to drag and drop the image/video you wish to schedule onto the calendar.

3. Write a caption or add a saved caption.
4. Additional optional edits include:

• click Edit Image or Edit Video under the individual media to edit it
• click change Media to add/remove media 
• add a linkin.bio link
• add a first comment, location, or tag people
• click save

5. Select Post immediately or Post at a specific date and time
📝 Note: you can change the scheduled date and time if needed

Detailed reporting

1. To gain insights into how your social posts are performing, go to Acquire > Social > Posts
2. Click on the post you would like to view the insights for to open the preview page

3. At the top of the page, you will see the post's insights
Here you will see:

• The total revenue generated by this social post (if using a discount code), and how many sales have been tracked
• The number of customers that have entered
• The number of customers currently in the flow
• The number of customers that have exited the flow

📝  Note: When a customer has purchased a product tagged in a social post from Marsello and/or made an order using a promo code associated with a social post within the tracked time frame, that sale is included in the social post's tracking and will be represented in the posts' revenue.

Linkin.bio page

Create your own Linkin.bio for your Instagram page. A Linkin.bio is a mini-website built into your Instagram profile. This is where you can edit your profile, add buttons and link Instagram and TikTok posts to build your own Linkin.bio landing page. You can then decide where those links lead, so you can drive traffic to your most relevant products and pages.