Create your own Linkin.bio for your Instagram page. A Linkin.bio is a mini-website built into your Instagram or TikTok profile. This is where you can edit your profile, add buttons and link Instagram and TikTok posts to build your own Linkin.bio landing page. You can then decide where those links lead, so you can drive traffic to your most relevant products and pages.
Add your Linkin.bio link to your Instagram and TikTok bios to create another touchpoint for customers to reach your website, products, blog posts, and more.
Create your linkin.bio page
Edit Your linkin.bio URL (optional)
Marsello automatically creates a linkin.bio page url based which includes your brand name. If you would like to update your brand name, follow the following steps:
1. From your Marsello app admin, go Customer experience > Online > Linkin.bio
2. Click on the pencil icon next to your link in bio URL
3. In the popup, edit your brand name
4. Click Save Changes. Your linkin.bio page URL will now be updated to include your desired brand name.
📝Note: Your name should reflect you or your business. You can only change your Link in bio username once every 30 days.
Customize your link in bio content
Use the drag-and-drop editor to align your link in bio page to your brand.
Add call-to-action button(s)
A key goal of your link in bio page is to encourage viewers to click through to your online store to shop. We recommend that this be the main call-to-action button using your primary brand color.
1. Click on the button block row. On the right-hand side, this will open up your button block editor. Or to add a new button, simply drag-and-drag drop the button block onto your page.
2. Within the page view, edit the button text
3. Now in the button editor, enter the desired URL
Using Shopify eCommerce? Here's how to track link in bio sales
Using Shopify eCommerce? Here's how to track link in bio sales
Track clicks through to your online store using your Sales tracking link.
1. In your link in bio metrics, under Revenue Generated, click View sales tracking link
2. Click the copy icon
3. In your button, paste your sales tracking link
4. Continue editing your button design.
🔗 Sales tracking link: This link is generated using your online store domain, with added UTM tracking. This allows you to measure sales from users who click into your online store from your link in bio page and then make a purchase.
4. Paste your desired link
5. Click Save Changes
Add Social Links to your Link in bio
Add links to your social media pages so visitors can join your social community or contact your business.
1. Click into the social blocks row. On the right-hand side, this will open up your social block editor.
2. Add/remove social icons and add your social page URL links
3. Click Save Changes
Add Linked Instagram Posts
Add links to Instagram posts to have them shown on your link in bio page. Your followers can then click the post to be taken directly to any URL or product you choose.
1. From the preview feed, select the post you want to add a link to
2. Add a single link in the link in bio field and click Save Changes
Add your link in bio URL to your Instagram bio
Add your link in bio page link to your Instagram bio so your audience can click through or shop on your link in bio page.
1. Copy your link in bio link from your Marsello app admin
2. Open Instagram and select edit profile.
3. In the Website field, paste your copied Link in bio link
Add your Link in bio to your TikTok account
To add a bio to your TikTok account, your TikTok account must be a business account with over 1,000 followers.
1. Copy your link in bio link from your Marsello app admin
2. Open TikTok and go to Profile, click Edit Profile.
3. In the Website field, paste the link to your Link in bio page
4. Click Save
View the reporting of your Link in bio form
1. To view the reporting of your Link in bio form in your Marsello app admin, go to Customer experience > Online > Link in bio > View Reporting.
2. Here, you can see a breakdown of Views, Clicks, Revenue Generated and New Subscribers.
FAQs
Q: Why might the username I want for Linkin.bio not be available?
A: There are a few reasons why the username you desire might not be available:
It goes against our Terms of Use: Any username you choose must comply with our Terms of Use. This includes:
A username that matches the name of another person, brand, business, or entity.
A name or trademark that you do not own.
A username that is offensive, vulgar, or obscene.
Username already in use: Once someone else takes a username, it becomes unavailable for use. If you believe you have a valid claim to a username in use, you can dispute the ownership by completing this form [link to the form].
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