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Link in bio page reporting for Shopify stores reporting for Shopify stores

Monitor the sales and traffic from your page.

Updated over a week ago

For Shopify Stores

Before you get started

Here are some key details to know about before getting started with reporting:

  • A is a web and mobile-optimized landing page that resembles your Instagram feed. When you click on the button, it will take you to a specific URL (for example a Shop Now button)


Track Data in Marsello

1. In your Marsello admin, go to Customer experience > Online > Link in bio page and click View Reporting

This will open up your Linkin Bio's Insights page where you will be able to view your bio's interactions:

  • Page Views: The total number of unique times your page was viewed

  • Clicks: The total number of times someone clicked on any post on your page

  • Click-Through Rate: The percentage of clicks on your page versus the number of page views

💡Tip: Click Export CSV to export your data in a spreadsheet file.


Track Revenue with Google Analytics

With Google Analytics you can also track your eCommerce sales to see how much money you’ve made from your page. To help you do this, Marsello will automatically generate a unique UTM campaign parameter to track your clicks, sales, and conversion rates coming from your page. Your Unique UTM Campaign parameter will be marsello-linkinbio-#IGusername (ex. @foryoufoodie = later-linkinbio-#foryoufoodie)

Tracking Overall Sales/Conversion

Here's how you can find the total number of sales and revenue coming from your Instagram account. First head over to your Google Analytics report and select a date range.

  1. Click Acquisition

  2. Campaigns

  3. All Campaigns

  4. Filter for the unique UTM campaign

You'll be able to see all the traffic for your unique UTM campaign.

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