Before you get started
Here are some key details to know about theLinkin.bio before getting started with reporting:
A Linkin.bio is a web and mobile-optimized landing page that resembles your Instagram feed. When you click on the Linkin.bio button, it will take you to a specific URL (for example a Shop Now button)
Track Linkin.bio Data in Marsello
1. In your Marsello admin, go to Marketing > Social > Linkin.bio and click View Reporting
This will open up your Linkin Bio's Insights page where you will be able to view your bio's interactions:
Linkin.bio Page Views: The total number of unique times your Linkin.bio page was viewed
Linkin.bio Clicks: The total number of times someone clicked on any post on your Linkin.bio page
Click-Through Rate: The percentage of clicks on your Linkin.bio page versus the number of page views
💡Tip: Click Export CSV to export your Linkin.bio data in a spreadsheet file.
Track Revenue with Google Analytics
With Google Analytics you can also track your eCommerce sales to see how much money you’ve made from your Linkin.bio page. To help you do this, Marsello will automatically generate a unique UTM campaign parameter to track your clicks, sales, and conversion rates coming from your Linkin.bio page. Your Unique UTM Campaign parameter will be marsello-linkinbio-#IGusername (ex. @foryoufoodie = later-linkinbio-#foryoufoodie)
Tracking Overall Sales/Conversion
Here's how you can find the total number of sales and revenue coming from your Instagram account. First head over to your Google Analytics report and select a date range.
Filter for the unique Linkin.bio UTM campaign
You'll be able to see all the traffic for your unique Linkin.bio UTM campaign.