Marsello and Klaviyo work seamlessly together to empower you in crafting targeted marketing campaigns for your customers.
By leveraging the loyalty program, customers are incentivize to provide their information at the point of sale (POS), including their name, email address, and/or mobile number. This order and customer data is then synced in real-time into Klaviyo, allowing you to send personalized marketing communications to segmented customer groups.
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Klaviyo and Marsello merchants can:
✨ Utilize loyalty program and in-store order data for personalized customer segments.
✨ Supercharge Klaviyo email campaigns and automations with customer loyalty information, along with offering redeemable incentives for both in-store and online.
✨ Keep accounts in sync with real-time data, enabling you to manage marketing using the latest insights from your in-store and online channels.
✨ View in-depth reporting on in-store and online sales from their campaigns efforts in Klaviyo.
This article details how to leverage your Marsello order data to measure individual Klaviyo email and/or SMS campaigns impact on in-store sales, to identify effective marketing strategies for your physical stores.
Before you start
Please ensure the Marsello x Klaviyo integration is connected through the following steps:
Set-up the Klaviyo Integration in Marsello
Connect Marsello to Klaviyo under the Extensions section
Enable the "Sync POS orders" setting (required), to also measure your eCommerce sales please ensure "Sync eCommerce orders" (optional).
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Review your individual campaign report in Klaviyo
Note: For this example, we'll use an email campaign.
1. Open your Klaviyo account, go to Campaigns
2. Click on the Campaign, to open the reporting
Overview Tab
3. Under Conversion metric, click to open the drop-down options
4. Enter "marsello", then select "Marsello - Placed Order"
This will automatically filter your Overview tab to display detailed analytics for that individual message based on orders tracked in Marsello.
Conversion Tab
5. Click into the Conversion tab
6. Next to Conversion Metric 'Marsello - Placed Order' add a sub property to dive deeper into the analytics.
Here you can analyse:
items: See a list of products that were purchased based on this campaign.
Platform: See the difference between your POS platform channel vs Online platform channel
Site_name: See a list all sites POS locations & online store (if you're syncing eCommerce orders from Marsello).
Recipient Activity Tab
7. Click into the Recipient Activity tab
8. Click onto the customer name to open their Klaviyo Profile
9. Under the Activity log, you can then click into the "Marsello - Placed Order" to see at an individual customer level more information about their order including; location, items purchased, how many items, order value etc.
Plus more!
Klaviyo has a number of different places where you can update the Conversion Metric to filter/display your "Marsello - Placed Orders" so you can see the impact of your Klaviyo marketing on your in-store and online sales.
Home page
Flows Dashboard
View the impact of your flow automations in-store and online at a high-level, with the opportunity to dive into the deeper analytics of the email like above.
Analytics > Metrics > Marsello - Placed Order
Review this metric over different timeframes, cohort & Best people analysis and view via Activity map, all at your finger tips.
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