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Add a blanket promo (discount) code to your social posts

Entice customers to come back and complete their purchase by offering a discount code in their social media posts.

Updated over 2 weeks ago

⚠️Important: Before you can add a promo code to your social posts, you will need to create one in your POS or eCommerce integration first.

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Create a blanket promo (discount) code in Shopify

1. In your Shopify app admin, go to Discounts > Create Discount

Screenshot of the Shopify admin interface showing navigation to Discounts > Create Discount. The user is selecting the option to create a new discount.

2. Select the type of discount code you wish to create from the popup.

Screenshot of the Shopify discount creation popup, where the user selects the type of discount code they wish to create.

3. Complete the discount creation form to add in any terms and conditions for your discount code (for example, product-specific rules, minimum spend requirements or any limits to how many times the coupon may be used.) Click save.

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Create a blanket promo (discount) code in BigCommerce

1. In your BigCommerce app admin, go to Marketing β€Ί Promotions and select + New automatic promotion.


2. Add in a promotion name (this information will not be made public to customers).


3. Select a currency and pick Product Discount from the Choose a Promotion Type drop-down menu and select one of the four options. In this example, we are creating a Buy one get something else free discount.

4. Select a quantity that a shopper has to purchase before the discount triggers and specify the products by clicking this product (none selected).

The (or more) checkbox next to the first quantity box will limit the number of times the discount will trigger to one.

5. Under the customer buys section, enter the product or product collection name you'd like to reward from. Or click on the browse button to pull up a list of your products/categories. Select a category to see the products listed in it or search by product name/SKU. Here you can select a base product (which includes all variants) or a specific variant. Do the same thing for the free product they will receive.

"Screenshot of the Shopify discount creation page under the 'Customer buys' section. The user enters a product or product collection name to reward, or clicks the 'Browse' button to view a list of products/categories. The user can select a category to view products or search by product name/SKU. The option to select a base product (including variants) or a specific variant is visible, as well as the selection for the free product the customer will receive.

πŸ’‘ Tip: If you want to incentivize shoppers to purchase large quantities, try using Bulk Pricing or a Bulk/Tiered Promotion. Variant bulk pricing can also be managed through price lists.

6. Select the other limits you want to apply for the discount, such as duration, usage, or if specific customers can only use it. Click on Save discount once complete.

Screenshot of the Shopify discount creation page showing options to set limits for the discount, such as duration, usage restrictions, or customer eligibility. The 'Save discount' button is highlighted for finalizing the discount settings.

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Add your blanket promo (discount) code to your social post

1. In your Marsello app admin, go to Marketing > Social media > Posts > Create Post (or select the post you will be editing).


2. Add your discount code to your post's message under Post Message

Screenshot of the Marsello admin interface showing navigation to Marketing > Social media > Posts > Create Post. The user adds a discount code to the post's message under 'Post Message'."

πŸ“Note: You can click preview to see how the social post will look.

3.Once your posts is ready to go, click Publish Now.

πŸ“ Note: Customers will need to manually apply the discount code to their order at checkout as it will not automatically apply.


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