Before you get started:

Here are some key details to note about sales tracking for social posts:

Sales tracking measures revenue generated from marketing activities. With Marsello’s social media integration, you can track sales from Instagram, Facebook, and TikTok posts—both in-store and online.
Tracking Options:
- Tag Products or Collections: Track sales of tagged products or collections within a set tracking window.
- Promo Code Tracking: Monitor sales using a specific promo code, generated through your POS or eCommerce platform.
Easily measure social media impact and optimize your strategy with Marsello!

Track Sales from Your Social Media Posts

1. In your Marsello admin, go to Marketing > Social media > Posts

2. Click into the post you wish to track sales for and click Track Sales

3. Enter the sales tracking settings for your selected social post

Product(s) Link: Enter the name of your product(s) into the POS and/or eCommerce box(s), then select the product from the drop-down list. Repeat for all product(s) showcased in your social post.

Screenshot of the Marsello admin interface showing navigation to Marketing > Social media > Posts. A user clicks on a specific post to track sales and selects 'Track Sales.' In the sales tracking settings, the user enters the names of products in the POS and/or eCommerce boxes, selecting the correct product or collection from the drop-down list for each item featured in the social post.

Collection(s) Link: Enter the name of your product collection(s) into the POS and/or eCommerce box(s), then select the product from the drop-down list. Repeat for all collection(s) showcased in your social post.

Promo Code Link: Enter the promo code that you've used in your social post.

4. Customize your sales tracking window (optional)

💡 Tip: We recommend tracking a post for 24 hours for the strongest sales tracking.

5. Click Save changes

Your social post's sales tracking settings have been saved.

IF it's a historical social post: Marsello will being to process any orders that occurred within the sales tracking window from the publish date and match it against your sales tracking settings.

📝 Note: This process can take up to an hour to display reporting depending on sales volumes in that window.

IF it's a scheduled social post: Once published, Marsello will being to process any orders that occurred within the sales tracking window from the publish date and match it against your sales tracking settings.

Review the performance of your social posts

Any social post with sales tracking settings, will now display any revenue generated.

Social post list view:

Screenshot of the social post list view in the Marsello admin. Posts with sales tracking enabled are shown with revenue generated displayed next to each post.

📝 Note: The revenue will display as $0 while the sales tracking is loading. This is expected behavior as it may take a up to an hour to finish processing.