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Social sales tracking: Common questions

Find answers to common questions about social sales tracking.

⚠️ Important: Social features are now a legacy offering and are no longer available on new accounts. Accounts with existing access can continue using these features as normal.

Setting up social sales tracking

Q. What is social sales tracking?

A. Social sales tracking shows the impact of a social media post on your in-store and online sales. Social sales tracking counts any order that includes a product, collection or promo code and is purchased within the specified timeframe. Social sales tracking that uses tagged products, collections or promo codes works across connected POS and eCommerce platforms, both in-store and online. The only Shopify-only part is UTM link tracking from the link-in-bio page. Social sales tracking is a legacy feature and isn't available on new accounts. Accounts with existing access can keep using it.

Q. Which orders count toward social sales tracking?

A. Social sales tracking counts orders based on the product, collection or promotion included in the order. Social sales tracking is a legacy feature and isn't available on new accounts. Accounts with existing access can keep using it. Here are some key details about how social sales tracking works:

  • Social sales tracking includes orders placed within the sales tracking window. Social sales tracking is based on the product, collection or promotion included in the order within the sales tracking window.

  • Social post engagement is not considered for social sales tracking.

Q. Why doesn't social sales tracking use individual data from social media platforms?

A. Social sales tracking is the most direct sales tracking possible, because social media platform APIs don't allow any company to pull back individual data, only totals. Social sales tracking is a legacy feature and isn't available on new accounts. Accounts with existing access can keep using it

Q. How do I add social sales tracking to a social post linking to my Shopify store?

A. You add social sales tracking from the post in your Marsello app admin. Social sales tracking is a legacy feature and isn't available on new accounts. Accounts with existing access can keep using it. To add social sales tracking to a social post:

  1. From your Marsello app admin, go to Marketing > Social media > Posts and click on the post you wish to tag for sales tracking.
  2. Click Track Sales.
  3. Under the Shopify Products (or Shopify Collections) drop-down menu, select the products (or collections) you wish to tag.
  4. Click Save

Q. How does social sales tracking work with the different tagging options?

A. Any order that includes a tagged product, or a product in a specific collection, counts toward your social sales tracking statistics. This applies whether the products and collections were tagged separately or together. Social sales tracking is a legacy feature and isn't available on new accounts. Accounts with existing access can keep using it.

Customizing social sales tracking

Q. What is the recommended social sales tracking window for social posts?

A. The recommended and default social sales tracking window for social posts is 24 hours. You can customize the social sales tracking window. Social sales tracking is a legacy feature and isn't available on new accounts. Accounts with existing access can keep using it.

Q. Who do I contact for help with social sales tracking?

A. Contact Marsello support for help with social sales tracking. See How to contact Marsello support to reach the team. Social sales tracking is a legacy feature and isn't available on new accounts. Accounts with existing access can keep using it.