How do I create a $-off reward for a specific product?

Create a $-off reward for specific products in Marsello and set points, terms, and conditions for customers to redeem.

A fixed value ($-off) loyalty reward, also called a dollar-off reward, is a discount of a set amount off the customer's entire order. On the Loyalty Accelerate plan, you can create a $-off reward for specific products and set the points, terms and conditions customers need to redeem it.

🏷️ Product-specific $-off rewards are unlocked on the Loyalty Accelerate plan.

Before you get started

• Product-specific $-off rewards are unlocked on the Loyalty Accelerate plan. 
• Product-specific $-off rewards are supported on the integrations below.

💳 POS Integrations

• Lightspeed Restaurant (O-Series)

• Lightspeed Retail (X-Series) (POS Prompts and iOS only)

• Lightspeed Retail (R-Series)

• Shopify POS

🛒 eCommerce Integrations

• Lightspeed Retail (C-Series)

• Shopify eCommerce

• BigCommerce

• Lightspeed Retail (E-Series)

• WooCommerce

• Bopple

⚠️ Important: The product-specific $-off reward is recommended to be online only. To make the reward available in-store as well, staff need strict training to split the sale into two sales if the member is making additional purchases. Only redeem the product-specific $-off reward on a sale that contains only the relevant products.

1. In your Marsello admin, go to Loyalty > Points program > Redeeming and click Add Reward.

   

2. This will open a pop-up form where you can add the details of your reward. Please complete the following:

• In the Select the type of reward drop-down, choose Fixed Discount Amount.

• Reward Title: Give your reward a title that lets your customers know which specific product is discounted and get them excited to redeem it.

• Points required to redeem: Set the number of points a customer needs to spend to redeem your reward

• Discount amount: Enter the $-off amount for the reward.

3. Under Advanced options, scroll to the Applies to section and select the Apply discount to specific products and/or collections checkbox. In the products/collections drop-down menu, select products. In the apply to these products field, start typing the name of the product the reward is for, then select the product from the options shown.

   

📝 Note: You can select multiple products for a product-specific $-off reward to apply to.

4. Still in the Advanced Options menu, under Expiry, tiers and terms, enter the terms that you want your customers to abide by when using this reward

   

5. Click Create.

Your new $-off product reward now shows on the Rewards page of your loyalty widget and is ready for your customers to redeem.

💡 Tip: When the product in a product-specific $-off reward runs out of stock, remember to update the reward.

How do I make my loyalty rewards more successful?

• Get creative with your reward titles. Add variety and personality to your reward titles to create customer interest in redeeming rewards.

• Create three or more rewards to encourage customers to earn more and more points to spend. A rewards ladder gives your customers more flexibility to choose rewards they would like to earn points towards and encourages them to spend more in order to achieve higher point-cost rewards.

• In-store – Make sure your staff know what your loyalty rewards are so they can inform customers at checkout. This will encourage your existing customers to be active with the loyalty program and new customers to join.

• Find out what rewards your customers like - try creating rewards with different discount types and amounts, and measure their success.

• It’s important to be sure you also include the relevant terms and conditions for rewards. Whether it's to encourage fair use or to protect your store, outlining exactly how and when your rewards can be redeemed ensures that your rewards are used as you intend them to be used.