Add Pre-Header text to an email

Give your customers a quick summary of your email before they open it to help ensure they do open it!

⚠️ Before reading this article, you may need to read more about:

• Create an email campaign
• Customizing your email template

In this article:

• How to add Pre-Header text to an email
  > In an Email Campaign
  > In an Automated email
• How it works – Your customers' experience

How to add Pre-Header text to an email

In an Email Campaign:

1. In Marsello, navigate to Campaigns > Email
2. Click Edit to update an existing Draft
   OR
   Click Create Email Campaign to start fresh
   OR
   Navigate to Email Templates and click Create Campaign
3. Update your Campaign Settings and click Next Step
   📖 Learn More: Create an email campaign
4. Click Body:
   
   
5. Under Email Settings, add your Pre-header text in the text box:
   
6. Click Save

In an Automated email:

1. In Marsello, navigate to 
2. Click Edit to update an existing Automated flow
   OR
   Click Create Automation > Create from Scratch to create a Custom Automation
   📖 Learn More: Create a custom automation flow
3. Locate the email(s) in the flow that needs to be updated and click the Pencil icon to edit
   
4. Click Body:
   
   
5. Under Email Settings, add your Pre-header text in the text box:
   
6. Click Save
7. Continue these steps for all emails in the Automation flow

How it works – Your customers' experience

When your email arrives in your customers' inboxes, the first thing they will see is your subject line followed by your Pre-Header text:

Desktop view:

Mobile view:

Depending on the email client, your customer may be able to see the full pre-header text.

In Gmail, the text gets cut off to fit on the customer's screen and the customer may not be able to view the full text.