QR Code sign-up forms for Bopple
Create a QR code to display in-store or at an event to easily capture visitor details.
QR Codes provide an easy, contactless way for visitors to sign-up to your loyalty & marketing program at your venue or one-off event. When they scan the QR Code, they simply sign-up using one of the single sign-up methods. All sign-ups are recorded under the QR Code form’s reporting and can be exported if needed.
In this article:
- Generate a QR Code(s) for sign-up forms
- How it works – Your customers' experience
- Monitor visitor sign-ups and reporting
Generate a QR Code(s) for sign-up forms
1. In the Marsello admin, go to Loyalty > In-store portal
2. Click the QR Codes tab
3. Click Create QR Code
4. Complete your QR Code settings:
a. Name your QR Code (internal name only)
b. Select the site you intend to display this QR Code (Optional)
c. Enter custom tags to further track the performance of your QR Code
💡 Quick Tips: Selecting a site and tagging the QR code will improve your sign-up reporting.
- In-venue example: If you intend to use your QR Code on your physical menu, you can tag 'menu' and then you'll be able to track all sign-ups from that venue, who signed up via your physical menu. This could help you develop a playbook for all of your venues on where you display QR Code signup forms for the most success.
- One-off event: If you are catering event or have a pop-up stall, you can create a QR code & tags that event name to help you track sign-ups from those events. Another idea, could be if you are doing print media with a magazine, asking the magazine to include your QR code to be able to track how many sign-ups you generated from that issue.
6. Click the Download icon to download your QR code ready to upload into your chosen design tool.
You can now create your QR Code flyer design in your chosen design tool e.g. Photoshop, Canva etc.
Once you're finished, simply print and display in your chosen venue or event medium.
You can repeat this process to create as many QR Codes forms as you need.
How it works – Your customers' experience
When a visitor arrives at your venue, they will be able to see the QR Code flyer displayed. The visitor can then scan the QR code using the camera on their phone.
All new visitor accounts are recorded under your QR Code reporting.
Lightspeed Restaurant (O-Series) + Lightspeed Ordering (Bopple) experience:
This will open your Bopple sign-up link (if customized). The visitor can sign-up or if they are an existing customer, they can sign-in to access their loyalty profile. Here they can view their loyalty points, earn more points, rewards and place their next order online.
Monitor visitor sign-ups and reporting
Each time a new customer creates an account they are recorded in your QR Code Form report.
1. In the Marsello admin, go to Loyalty > In-store portal
2. Next to your QR Code, click Activity
This will open the reporting page. Here you can see:
- Total Check-ins: Total number of visitors who have checked in
- Unique Visitors: Total number of unique visitors who have checked in
- Check-ins who accepted marketing: Visitors who have checked in and also opted in to receive marketing from your store
You can get an export of this report in the top right-hand corner.
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