Marsello

Targeted marketing is essential for optimizing campaigns. This glossary of Marsello's segment conditions will help define your audience.

Glossary of Segment conditions: definitions and insights

Customer segmentation groups customers by specific conditions. This guide covers common customer segments and how to use them.

RFM analysis uses recency, frequency, and monetary value to measure customer loyalty and optimize segmentation strategies.

Marketing strategies to target your Abandoned Shoppers Segment. Abandoned Shoppers are those currently have an abandoned order with you.

Segmentation allows you to create specific customer groups, which you can send targeted marketing campaigns or automations

Send an SMS campaign to those customers who have provided a mobile number and accept marketing by creating a segment of SMS subscribers.

Learn how to create more targeted customer segments with complex conditions,  segment rules and review common segmentation examples.

Frequently asked questions about creating and managing customer segments.

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