🏷️Custom segments are unlocked on the Loyalty Accelerate plan.
🏷️SMS campaigns and automations are unlocked with the SMS add-on.
⚠️ Important: Please ensure you have read Marsello's Sending Guidelines and Restrictions to comply with our Terms of Service and Privacy Policy.🏷️
Send an SMS campaign to those customers who have provided a mobile number and accept marketing by creating a segment of SMS subscribers.
💡 Tip: If you are collecting mobile numbers in your sales platform, please ensure the country code is included and no other formatting such as spaces, brackets or hyphens are being used. For example, +15555555555.
📝 Note: Marsello's segmentation feature automatically filters by customers who accept marketing. Customers who do not accept marketing will not appear in any segments.
Create an SMS subscribers segment
1. In the Marsello admin, go to Customers > Segments and click Create Segment
2. Name your segment e.g. SMS Customer List
3. Click Add Condition
4. Under the Customer fields, click Mobile
5. Next to the Mobile field, click on is to open the operator drop-down menu. From here select Has any value to segment by customers who have a mobile number listed in their Marsello customer profile.
6. Click Preview Segment to see a sample of the customers who fit the segment conditions.
In the preview, you can see how many customers currently have a mobile number listed on their Marsello customer account and a sample of these customers.
📝 Note: Marsello's Segmentation feature automatically filters by customers who accept marketing. Customers who do not accept marketing will not appear in any segments.
7. Click Save and Create Segment. Your segment will then be created and added to your Segments dashboard.
It will also be available to select under Campaigns Audience.
Use Advanced Segment Conditions for Targeted SMS Campaigns
Enhance your SMS segments by adding Advanced Segment Conditions to build highly targeted customer groups. Below are common examples, each written in a consistent style with matching descriptions:
Customers with a mobile number and a last purchase date before X date
Use this to target customers who haven’t purchased recently—ideal for re-engagement or win-back campaigns.Customers with a mobile number who have previously purchased X product(s)
Useful for promoting related or complementary products to customers who have shown interest in specific items.Customers who have purchased from store locations in X city/region
Target customers based on where they shop, helping you send store-specific or geographically relevant offers.Customers who live in X city/region based on their profile data
Segment your audience by their home location to deliver localized campaigns tailored to their area.Customers whose mobile country code is X (e.g., CA for Canada, NZ for New Zealand)
Identify customers from specific countries using their mobile number, allowing you to deliver country-specific messaging.Customers who have purchased from X site (e.g., Queen Street Store)
Great for promotions tied to a particular store—target customers who are most likely to live nearby or visit often.
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