🏷️ Email campaigns and automations are unlocked
with the Marketing add-on.
Adding a timer block to your email template is a powerful way to create urgency, boost engagement, and motivate customers to take action. With a live countdown embedded directly in your message, shoppers can instantly see how much time they have left to redeem an offer, shop a sale, or visit your store—helping increase conversions and drive more foot traffic. This simple visual element can make your campaigns feel more dynamic and compelling, encouraging customers to return before time runs out.
How can I add a countdown timer to my email?
📝 Note: In this help center guide, we’re using an email campaign as an example, but you can follow the same steps to add a countdown timer to an automation as well.
1. From your Marsello admin, go to Marketing > Campaigns > Email and click Create Campaign to begin drafting your campaign template.
2. Where needed, drag and drop in a larger container block to host your timer content block.
3. Click into your container block and select Add Content
4. Then, from the email template content builder on the right-hand side. Click the timer content block and drag and drop it into your email template.
Your timer content block placeholder will now be displayed in your email template.
5. Click on the Timer content block, this will open up the Timer Block editor on the right-hand side of your screen. Here you will be able to make display edits and set the end date for your timer based on your current time zone.
⚠️ Important: To ensure your countdown timer works accurately, the Time Blocker block must include the following settings:
End time
Timezone
Language
Labels (enabled)
Digits font
Digit font size
6. Once you have completed your updates, click save.
How it works: Your customers' experience
Campaigns and automation containing a timer block will send like any other campaign and automation. Once the customer receives and opens the email, they will see a live running countdown timer encouraging them to come back in store.
FAQs
Q. I’m trying to add a countdown timer to my email, but it’s not showing up. What should I do?
A. Yes, this can happen when one of the timer block settings isn’t fully set. First, make sure all required details are filled in—end time, timezone, language, digits font, and digit font size. If any of these are missing, the timer won’t appear.
Once those are confirmed, check that labels are enabled in the timer block. This is a common step that can prevent the countdown from loading.
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