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Translate your loyalty program widget and emails
Translate your loyalty program widget and emails

How to translate the text in your loyalty widget and loyalty email notifications to your preferred language.

Updated over a week ago

How to translate your loyalty widget

You can translate the text on all 8 pages of your loyalty widget.

๐Ÿ“ Note: The translation feature does not automatically update to the end customer's language based on their location. The updated text will display as you update in your Marsello dashboard.

1. In your Marsello app admin, go to Display > Customer experience > Online > Online widget

2. Under Widget, click Customize Text/Translation to open the dropdown

3. Click Go to text editor > to open the customization page

4. Next to Customize text for: click Rewards tab to open the drop-down

5. Select the widget page you want to translate

6. Translate the text boxes to your preferred language

7. Click Save and Publish

8. Repeat these steps, selecting each page, to translate the remaining widget pages

๐Ÿ’ก Quick Tips:

  • Include the default merge tags and links to ensure your program works as it should.

  • Keep your text short and simple to read

  • Add your brand's personality to the widget pages

  • Personalize your text to your members by using merge tags

  • Highlight different parts of your loyalty program using basic HTML formatting

Your loyalty widget will automatically update with your translation changes.

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How to translate your loyalty program email templates

1. In your Marsello admin, go to Loyalty > Loyalty Automations.

2. Click on the edit button next to the automation you wish to customize and make any required edits so the automation better suits your brand.

Update your email subject lines

3. This will open the preset automated flow. Click on the pencil icon to edit any of the settings for the preset individual email messages.

4. This will open a form that will allow you to update the email settings (including subject line). Once you have updated this form, select edit email to begin customizing this message.

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๐Ÿ’ก Quick Tip: 33% of email recipients open emails based on the subject line alone. Use merge tags to make your email subject line relevant and personalized using your member data and loyalty activity.

โ€‹Customize your email messaging

Edit your email message, adding your store's voice and tone to your loyalty emails.
In your email template editor, you can edit any text, add paragraphs, information, and social media links.

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Update your email message text

1. Click on the pencil icon to edit any of the settings for the preset individual email messages.

2. Translate and customize the email text to your preferred text

3. Click Save Changes

4. Repeat these steps to translate the remaining loyalty program email templates

โ€‹๐Ÿ’กTip: To preview your loyalty program emails, simply click the Send Preview button

๐Ÿ“– Learn more: Customizing your loyalty program automation templates


How to translate your points collected email merge tags

By default, your Earned Points email notification will use the merge tag ##{{points_given_reason}} to automatically fill in what reason a member has earned points for.

1. To translate the following points given reasons, go to Customize "points given" reasons.

  • Making a purchase

  • Creating an account

  • Completing a profile

  • On a member's birthday

  • Leaving a product review

  • Referring a friend

  • Liking on Facebook

  • Following on Twitter

  • Following on Instagram

  • Sharing on Facebook

  • Sharing on Twitter

  • Manually adding points

2. Click Save

The ##{{points_given_reason}} merge tag will then automatically pull your translated reasons into your Points Collected Emails.


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