Tier-exclusive rewards are a great way to incentivize customers to come back in-store.
Adding tier-exclusive rewards to your VIP Program can help encourage customers to come back again. They are also a great incentive for customers to move up VIP Tiers.
📝 Note: Any rewards that you've created so far, will automatically be added to your base tier. You can edit the advanced settings of the reward to specify the VIP tier.
How to create a VIP exclusive loyalty reward
📝 Note: To create a VIP exclusive reward, you first need to have created VIP Tiers.
1. In the Marsello admin, go to Loyalty > VIP program and click on the loyalty tier tab you want to add the reward to then click Add reward to Tier
2. Select the Type of Reward from the drop-down
3. Add the details of your reward
Reward Title: Give your reward a title that tells the VIP customers to know what their reward discount is and how many points they need to spend to claim it
Discount amount: Enter the discount amount
Points cost: Set the number of points the VIP customer needs to spend to claim the reward
4. Click Show advanced options
5. Go to Expiry, tiers and terms to confirm the VIP tier the reward is being created for and customize when the reward will expire.
6. Add any other advanced reward settings to your reward (optional)
7. Click Create.
Your reward will now show on the VIP Tier page & on the Rewards page of your loyalty widget ready for your VIP customers to claim.
8. Repeat the above steps to add more exclusive rewards to your VIP tier.
📝 Note: VIP tier rewards are tier-inclusive by default. This means customers will have access to the rewards in their current tier and the tiers below them.
To disable this setting to make the rewards tier exclusive, you will need to disable this setting in your Marsello app admin.
Go to Settings > Loyalty > VIP Program
Scroll down to VIP Program Settings.
Under Redeeming rewards you will see a check box "Customers can redeem rewards in their current tier and the tiers below them. Unselect this option and click Save changes.
How it works – Your customers' experience
Base tier customers
Customers that are on the lowest tier, will be able to see your VIP tier reward(s) motivating them to earn more points to be able to unlock those exclusive rewards.
VIP tier(s) customers
Customers on the higher VIP tier(s) will be able to see and use their points to claim and redeem, your exclusive VIP tier rewards both online (via the loyalty widget) or in-store (at POS). In addition, customers on the higher VIP tiers will also have the ability to claim and redeem those rewards for the lower tier(s).
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