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How do customers earn points for creating an account?

Give customers points for creating a loyalty account to boost sign-ups and start building engagement with new customers.

Updated this week

How do customers create an account with my store?

Customer account creation via the online store:

Marsello integrates into your eCommerce store accounts, which allows the customer to have just one account for your online store and loyalty program. They can create an account through your online store's built-in create an account form or easily during checkout.

Customer account creation at POS:

Marsello integrates into your POS store accounts, which allows the customer to have just one account for your POS store and loyalty program. They can simply sign up at checkout by giving their first name & email address or mobile number.

Customer account creation for omnichannel stores:

Marsello integrates into your eCommerce store accounts and POS customer accounts, which allows the customer to have just one account for your online store, in-store site, and loyalty program.

  • When a customer signs up in-store, and then creates an account online, Marsello automatically matches the customer by email address, giving the customer a loyalty profile that works in-store and online.

  • When a customer signs up online, and then creates an account in-store while making a purchase, Marsello automatically matches the customer by email address, giving the customer a loyalty profile that works online and in-store.


How do I set points for the ‘create an account’ option?

1. In your Marsello admin, under Loyalty > Points Program > Earning > Creating an account and select edit

In the Marsello admin dashboard, navigate to Loyalty > Points Program > Earning, then locate 'Creating an account' and select 'Edit'.

2. Under How many points should your customers earn when they create an account? Enter the number of loyalty points you would like to reward your members for creating a loyalty account

Enter the number of loyalty points to reward members for creating a loyalty account under 'How many points should be given.

📝 Note: If you'd like to award guest customers points in your store, be sure to select the check box under the points setting field that reads "New customers who are added as guests can earn points".

Select the checkbox under the points setting field to allow guest customers to earn points, labeled 'New customers who are added as guests can earn points.

3. Click Save changes

4. Back in the main earning points menu, toggle the ON/OFF button for the creating an account earn option to ON.

In the main Earning Points menu, toggle the ON/OFF button for the 'Creating an account' earn option to ON.

How does it work for my customers?

A customer can join your loyalty program by making a purchase or by signing up through your loyalty portal. When they join, they will automatically receive their 'Create an account' reward points.

💡 Tip: Give your new customers enough points for creating an account so they are close to unlocking their first reward. This will encourage them to spend again.

If a customer already has a customer account with your store, they simply won't see the option to 'create an account' in the Earn section of your loyalty widget.

Customers can join your loyalty program by making a purchase or signing up through your loyalty portal. Upon joining, they automatically receive 'Create an account' reward points. Existing customers with an account won’t see the 'Create an account' option in the Earn section of the loyalty widget.

📝Note: If you have your Points Earned automation turned on, your customer will automatically be notified by email. This email will let them know how many loyalty points they have earned, their new loyalty points balance, and how many points away they are from their next reward.


How do I track the performance of the ‘creating an account’ option?

Once you've set up how many points your customers earn for creating a loyalty program account, you can track the progress. Here's how:

1. In your Earning tab > Creating an account, click the down arrow beside the edit button and View reporting.

A screenshot of the Marsello admin dashboard showing the 'Earning' tab with the 'Creating an account' option expanded. A dropdown menu is open beside the Edit button, highlighting the 'View reporting' option, which allows users to track how many customers have earned points for creating a loyalty program account.

This will open the insight page. Here you can see:

  • Customers who completed this action

  • The amount of points they've earned

  • The date they completed the action

This opens the Insights page, where you can view customers who completed this action, the points they earned, and the date they completed it.

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