🏷️ Available on all Marsello pricing plans.
What is the Klaviyo Customer Hub?
Klaviyo’s Customer Hub is a personalized, self-service portal where your customers can manage their relationship with your store. It brings together everything in one place — from viewing and tracking orders to managing subscriptions, redeeming loyalty rewards, and accessing support. By giving customers the ability to help themselves through a seamless, branded experience, the Customer Hub not only improves satisfaction but also reduces the need for manual support interactions.
When you connect Marsello with your Klaviyo Customer Hub, the experience becomes even more powerful. Customers can see their loyalty points synced in real time from Marsello. This integration not only encourages repeat purchases but also gives customers a clear view of their engagement with your brand. By combining Klaviyo’s unified customer experience with Marsello’s loyalty and marketing insights, you create a cohesive, data-driven journey that keeps shoppers coming back.
How do I link my Marsello account with the Klaviyo Customer Hub?
From your Klaviyo admin
1. Go to Service > Customer Hub
2.Navigate to Design, then click + Add Block. This will open the Content block library.
3. In the top right corner, click Build your own.
4. Under Content, set the Block title to the brand's loyalty program name or similar.
5. In the Block Description, insert the relevant Klaviyo and Marsello personalisation merge tags. You can personalize your Customer Hub blocks using Marsello data to show each customer their current loyalty details.
Use the following variables to display personalized information:
Loyalty Tier:
{{ person|lookup:"marsello_loyalty_tier"|default:'' }}Points Balance:
{{ person|lookup:"marsello_loyalty_points_balance"|default:'' }}Referral Link:
{{ person|lookup:"marsello_referral_link"|default:'' }}
Example message:
{{ person.first_name|default:'' }}, you’re currently on the [Your Loyalty Program Name] {{ person|lookup:"marsello_loyalty_tier"|default:'' }} tier and have {{ person|lookup:"marsello_loyalty_points_balance"|default:'' }} points available to spend!
💡Optional step: Create a public rewards ladder that’s visible to all customers— whether they’re logged in or logged out.
Logged-out customers will see the full rewards ladder (e.g., how many points are needed for each reward).
Logged-in customers will see the same ladder plus their current points balance, so they can easily tell whether they have enough points to redeem a reward.
To set this up, create a block displaying your rewards ladder, make it visible to all visitors, and enable dynamic content to display the points balance for logged-in customers.
6. To make this experience more relevant, you can adjust who sees the block:
Under Targeting, set Visitors → Login Status to Logged-in users.
Create a separate block for Logged-out users with a more general loyalty message (e.g., “Join our rewards program to start earning points!”).
💡Optional step: Refine visibility further using Group-based visibility:
Show to: Specific segments (e.g., Customers with more than X points).
Don’t show to: Specific segments (e.g., Customers with 0 points or Bronze Tier).
Your customers' experience
When a customer signs in to their online account — or meets your targeting and visibility settings — their Marsello loyalty data automatically displays within Klaviyo’s Customer Hub.
Marsello’s personalization fields update in real time based on the customer’s email address, showing details such as:
Customer name
Loyalty points balance
VIP tier status
Unique referral link
Example:
“Welcome back, {{ first_name }}! You’re currently on the {{ person|lookup:"marsello_loyalty_tier"|default:'' }} tier with {{ person|lookup:"marsello_loyalty_points_balance"|default:'' }} points available to spend.”
💡 Tip: Use these personalization fields to create a branded, dynamic experience that reinforces customer engagement and loyalty.
By combining Marsello’s loyalty insights with Klaviyo’s Customer Hub, every logged-in visit feels personal, connected, and rewarding — enhancing both customer satisfaction and retention.
FAQs
Q. Can customers view their available rewards from Marsello in the Klaviyo Customer Hub?
A. Not directly, but you can display your rewards ladder so customers can see what rewards are available. We recommend adding a Rewards Ladder block to your KlaviyoCustomer Hub — it will show all rewards (visible to everyone). When a customer logs in, they’ll also see their points balance, so they can easily tell if they have enough points to redeem a reward.