For Shopify Plus retailers with Shopify Flow installed
Create custom points-earning option(s) using a trigger to add or remove loyalty points. Perfect for creating a custom earn option (On top of our prebuilt ways to earn).
⚠️ Important: Please ensure you install the Shopify Flow app for Shopify Plus retailers to use Marsello.
What is Shopify Flow?
Shopify Flow is an eCommerce automation solution that was purpose-built to help solve the unique challenges that Shopify merchants face. With Flow, you can build workflows to automate tasks, campaigns, and processes within your store and across your apps. These automations give you the power to build the custom solutions that your business needs.
📖 Learn more: Creating Shopify Flows
Marsello’s Flow Action: Reward Loyalty Points
Action: Reward Loyalty Points — Adds loyalty points directly to a customer’s Marsello loyalty profile.
This action allows you to create custom “earn points” rules using Shopify Flow, giving Shopify Plus stores more flexibility and automation in their loyalty program.
How to Use Marsello’s Flow Action
Follow these steps to create a workflow that awards loyalty points:
1. In your Shopify Admin, open Shopify Flow.
2. Click Create workflow.
3. Select + ➡️ Add trigger, then choose the event that will start the workflow.
4. Click Add condition and select the condition that must be met before any actions can be run.
5. Click Add action
6. Select the Marsello "Add Points" action
7. Enter a Reason: Add a message for the customer to receive when they receive their points
8. Add ##{{ customer.email }} to ensure the points are added to their loyalty profile (in Marsello).
9. Enter Points to Add: Indicate how many points the customer should receive
10. Click Save and enter a title for your workflow.
11. Click Preview workflow to test how your workflow runs in your store.
12. Click Enable to turn on the workflow in your store.
Example Shopify Flow Automations Using Marsello’s “Add Points” Action
With Marsello’s connection to Shopify Flow, you can create custom automations that reward customers with loyalty points based on key behaviors and milestones. Here are some popular use cases:
Reward points when a customer creates a store account
Reward points after a customer completes X repeat purchases
Reward points for orders above a specific value (to encourage higher average order value)
Reward points as a thank-you for leaving a product review
Reward points on the anniversary of a customer’s signup
Reward points to celebrate your business’s birthday
Reward points as a surprise or gift during retail holidays
These automations help you personalize customer experiences and boost engagement through meaningful, behavior-based rewards.
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