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Manage billing: What are the Marsello pricing plans?

Marsello pricing plans and add-ons explained to help you choose the right plan for your business.

For merchants billed directly through Marsello or Shopify

⚠️ Important: If you're using Lightspeed Loyalty & Marketing, your billing is included in your Lightspeed subscription. For any billing inquiries, please reach out directly to the team at Lightspeed.

This article provides quick resources to answer your billing questions. For further help, our support team is always ready to assist.

Which Marsello plan is right for my business?

Marsello offers three tailored plans—Loyalty Launch, Loyalty Accelerate, and Enterprise—designed to engage customers and drive sales at every stage.

Loyalty Launch

Starting from $60 USD/month per site

Loyalty Launch includes everything you need to create and launch a fully branded loyalty program with simple setup and essential engagement tools.

Includes

  • Works with POS & eCommerce
  • Base price includes 1 site/connection
  • Additional sites: $60 USD/month per site
  • Points-based loyalty program
  • Rewards program
  • Basic customer referrals
  • Branded customer portal
  • Apple & Google Wallet support
  • Basic loyalty automations
  • RFM segmentation
  • Customer feedback surveys
  • Analytics & reporting

Best for

Businesses looking to launch a simple, branded loyalty program that drives repeat purchases and customer engagement.

Loyalty Accelerate

Starting from $120 USD/month per site

Loyalty Accelerate builds on Loyalty Launch with advanced loyalty and customization features designed to deepen customer engagement and increase retention.

Includes everything in Loyalty Launch, plus:

  • VIP tiers
  • Advanced reward conditions
  • Custom earn options
  • Points promotions
  • Custom segmentation
  • Product & collection sync
  • API access
  • User permissions
  • Loyalty-enhancing integrations

Best for

Businesses wanting more flexibility, personalization, and advanced loyalty strategies to grow customer lifetime value.

Enterprise

Custom pricing — Get a quote

Enterprise is designed for businesses with more complex operational, marketing, and technical requirements.

Includes everything in Loyalty Launch and Accelerate, plus:

  • Unlimited order volume
  • Custom sites and database sizing
  • Tailored onboarding
  • Complimentary Premium Onboarding
  • Dedicated Success Manager
  • Priority technical support
  • Secure API access for custom integrations
  • Access to all marketing add-ons

Best for

Large or multi-location businesses that require scalable infrastru

Optional Add-ons
 
Marketing

Starting from $15 USD

Marketing helps you turn your loyalty data into personalized email campaigns that drive repeat purchases, increase engagement, and strengthen customer relationships.

Includes

  • Email campaigns
  • Campaign calendar
  • Marketing automation
  • Custom automations
  • Conditional splits
  • AI content suggestions
  • Marketing analytics
  • Unsubscribe page
  • Google Review Manager

Best for

Businesses looking to create personalized email marketing campaigns powered by loyalty and customer data.

SMS

Starting from $0.028 USD per SMS

SMS helps you send timely, personalized messages that keep your brand top of mind and encourage immediate customer action.

Includes

  • SMS campaigns
  • Built-in compliance tools
  • SMS consent setup & guidance
  • UTM tracking parameters
  • Campaign scheduling
  • Loyalty-driven personalization
  • Dedicated TFN number

Best for

Businesses wanting to engage customers instantly with personalized SMS marketing campaigns and promotions.

Premium Onboarding

Get up and running swiftly. Allow us to set up your loyalty program, automation, and email templates using industry best practices for optimal results. Simply share your brand elements, and our team will handle the heavy lifting for you.

💬 Contact our support team today to learn more.

Additional Information
Marsello subscription structure

Marsello's pricing is based on the number of connected sites and add-ons enabled, offering transparency and scalability. A detailed breakdown makes sure it's clear.

Sites: A site is defined as any location where you conduct sales, encompassing both physical stores and your online store. For example, if you sell products at one physical location and online, you would be counted as having two sites.

Add-on: An Add-on is defined as an additional tool that complements Marsello’s core platform. These services are optional, designed to enhance customer value, improve results, and cater to businesses with specific needs beyond the standard subscription. Add-ons currently available for Marsello pricing plans are Marketing and SMS.

Billing cycle

Marsello operates on a monthly billing cycle.

  • For merchants billed through Shopify, your Marsello subscription is seamlessly integrated with your Shopify subscription, and your billing date aligns with your Shopify account.
  • For merchants billed directly through Marsello, your billing date can be found on your billing page in the Marsello admin.
Free trial

Try Marsello free for 14 days—no commitments or contracts. Cancel anytime. You'll get an email reminder before your billing starts.

📝Note: The 14-day free trial is available on all pricing plans.
Contact our support team today to learn more.

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