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Loyalty program configuration: Update your email sender details

Improve your email open rates by making sure your loyalty program emails come from a name your customers recognize. This article explains how to update your sender name and reply-to email address in Marsello.

September 16, 2025

 

🏷️ Available on all Marsello plans.

How to update your email sender name

1. In your Marsello app admin, go to Settings > Compliance > Email settings

2. Update your Sender details


3. Click Save

How to update your 'reply to' email

1. In your Marsello admin, go to Settings > Compliance > Email settings

2. Under Email Marketing settings, go to Sender & Reply to address and update your reply-to email address.

📝 Note: Update this email to an email address that you or your staff check regularly to make sure no emails from your members are missed.

3. Click Save.  From now on, if a member replies to one of your loyalty program emails, it will now go to that email address for you to respond.

How it works - Your customers' experience

When a member receives one of your loyalty program emails, in the 'From' field they will now see your updated sender name and 'reply to' email address.