Email campaigns: Track the performance of your email campaigns

Track the performance of your email campaigns

Get insight into the performance of your one-off email campaigns.

September 16, 2025

🏷️ Email campaigns and email campaigns analytics are unlocked with the Marketing add-on.

How do I view my sent campaign's performance?

1. From the Marsello admin, click on Marketing > Campaigns > Email and click on the drop-down arrow next to the Actions button for the sent campaign you wish to review the performance of.

2. From the drop-down menu, choose Reporting.

3. This will open that campaign's performance statistics.

The campaign's report will allow you to see:

Sends: The total number of emails sent for this campaign, including emails that later bounced.
Opens: The total number of times the email was opened, including repeat opens by the same customer.
Clicks: The total number of link clicks in the email, including the same customer clicking more than once.
Last-influenced sales (previously Revenue generated): Total sales where this campaign was the last marketing touchpoint the customer opened or clicked within 10 days before making a purchase, or its discount code was used at checkout.
Last-influenced orders (previously Orders): The number of orders placed where this campaign was the last marketing touchpoint the customer opened or clicked within 10 days before making a purchase, or its discount code was used at checkout.
Open rate: The percentage of delivered emails that were opened. Open rate = (unique opens ÷ deliveries) x 100. Repeat opens by the same customer are not counted.
Click rate: The percentage of customers who opened your email and then clicked a link. Click rate =(unique clicks ÷ unique opens) × 100. Repeat clicks by the same customer are not counted.
Deliveries(previously Successful deliveries): The number of emails that reached your customers' inboxes. Deliveries = sent emails – bounced emails.
Unique opens(previously Total unique opens): The number of customers who opened the email. Excludes repeat opens by the same customer.
Unique clicks (previously Total unique clicks): The number of customers who clicked a link in the email. Excludes repeat clicks by the same customer.
Bounces (previously Bounced / Not Delivered): The number of emails not delivered due to an invalid address, full inbox, or being rejected by the recipient’s mail server.
Unsubscribes (previously Unsubscribed): The number of people who opted out of your emails after receiving this campaign.
Activity by customer

📝 Note: Email campaign analytics calculates 'unique' by day, where a customer is counted once per day they open or click. Individual email reporting calculates 'unique' across the whole campaign, where only one open or click is counted per customer.

📝 Note: Apple Mail Privacy Protection (MPP) changes how email open data is recorded for customers who have enabled this setting and are using the Apple Mail app. This can inflate open rates for the portion of your customers using Apple Mail. Click rate and sales aren't affected and continue to be a reliable measure of performance.

How do I export performance data for all my email campaigns?

1. From the Marsello admin, click on Marketing > Campaigns > Email

2. Click Export. When the CSV file is ready, you'll get an email with a download link. Download links are available for 7 days.

Your export includes all sent campaigns and their summarized metrics. This includes deliveries, open rate, click rate, and last-influenced sales.

💡 Tip: Your exported data can be filtered, sorted, or grouped by scheduled date so you can see performance for a specific time period.

Brands also searched for: cents, camkp