SMS campaigns analytics

Track your SMS marketing results over time, including delivery rate, click rate, revenue generated, and more.

🏷️ SMS features vary by Marsello plan.

Loyalty Launch + SMS add-on: Unlocks loyalty automations via SMS and SMS campaigns.
Loyalty Accelerate + SMS add-on: Unlocks advanced automations via SMS and SMS campaigns.

Choose your analytics timeframe

By default, analytics displays your lifetime results in Marsello. To view results for a specific timeframe, use the date picker.

You can also choose how data is displayed on the graphs by selecting Daily, Weekly, or Monthly.

📝 Note: Analytics update approximately every 8 hours. Marsello only reports data collected after your account is installed, so historical data from before installation is not included.

SMS campaign analytics explained

The SMS Campaigns dashboard helps you understand how your SMS campaigns are performing so you can improve future campaigns and measure sales impact.

Statistic definitions

Note: All statistics are measured against the selected timeframe.

Total credits used: Total SMS credits used to send SMS campaigns.
SMS campaigns sent: Total number of SMS campaigns sent.
SMS sent: Total number of SMS messages sent.
Delivery rate: The average percentage of SMS campaigns successfully delivered.
Unique clicks: The number of customers who clicked at least one SMS link.
Click rate: The average percentage of delivered SMS campaigns that received a click.
SMS campaign revenue generated: Revenue directly attributed to SMS campaigns.
New orders generated: Orders directly attributed to SMS campaigns.

📝 Note: Click rate and unique clicks only populate when your SMS campaign includes a link. Paste the full URL into your SMS campaign and Marsello will automatically shorten the URL and add tracking.

📝 Note: Revenue is displayed in your local currency. The $ symbol is used to represent a monetary value.

Key takeaways from graphs

Graph 1: SMS subscribers by country code

This graph shows the percentage of SMS subscribers by country code for the selected timeframe.

Use this graph to understand where your SMS subscribers are based and estimate how many credits you may need for future SMS campaigns.

Graph 2: SMS campaign revenue and orders

This graph tracks revenue and orders generated by SMS campaigns over time. You can view this by day, week, or month.

Use this graph to compare SMS campaign performance and identify which time periods or campaigns generated the most revenue.

Graph 3: SMS sent vs delivered over time

This graph tracks SMS campaign activity over time, including how many messages were sent and delivered.

Use this graph to monitor delivery performance and spot changes in campaign reach.

📝 Note: Customers can complete multiple actions, so they may appear across multiple lines on the graph.

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