Multi-Site Performance

Multi-site performance

Track your marketing results by site, including new customer sign-ups, redemptions, customer satisfaction, sales, and more.

🏷️ Available on all Marsello pricing plans.

When you connect Marsello, your sites are automatically populated in your Settings > Integrations > Sales platform page. Site names are pulled through from your connected integration.

Sites will appear in the Multi-site performance dashboard once they have had at least one completed sale.

Choose your analytics timeframe

By default, insights display results from the date you installed Marsello. To view results for a specific period, use the start and end date picker.

📝 Note: Analytics update approximately every 8 hours. The analytics page does not show historical data from before Marsello was installed.

Statistic and sales influence definitions

📝 Note: All statistics are measured against the selected timeframe and displayed in your local currency. The $ symbol is used to indicate a monetary value.

New customers: Total customers who placed their first order at each site. Only includes orders placed after you connected Marsello.
Points earned: Total loyalty points earned by customers from ordering and other earning activities at each site.
Reward redemptions (previously Rewards redeemed): Total loyalty rewards redeemed by customers at each site.
Total orders: Total orders made by customers at each site. Excludes unattached customers.
Total sales (previously Total spent): Total amount spent by customers at each site, including tax. Excludes unattached customers.
Total last-influence sales (previously Revenue generated): Total sales where a Marsello touchpoint (email, SMS, automation, loyalty, or referral) was the last one the customer engaged with, within 10 days before purchasing.
Email last-influenced sales (previously Email revenue): Sales where an email campaign was the last marketing touchpoint the customer opened or clicked within 10 days before making a purchase, or its discount code was used at checkout.
Automation last-influenced sales (previously Automation revenue): Sales where an automation email was the last marketing touchpoint the customer opened or clicked within 10 days before making a purchase, or its discount code was used at checkout.
SMS last-influenced sales (previously SMS revenue): Sales where an SMS campaign was the last marketing touchpoint the customer received or clicked within 10 days before making a purchase.
Loyalty last-influenced sales (previously Loyalty revenue): Sales where the order was placed by a referred customer, or a loyalty reward was used at checkout.
Feedback responses: Total feedback responses received by site, including Satisfied and Not Satisfied responses.
Positive feedback rate (previously Satisfaction score): The percentage of feedback responses that were positive.

Sales influence definitions (previously Revenue attribution definitions)

Email campaign influence

An order is influenced by an email campaign when:

The order is made within 10 days of the customer opening or clicking the email campaign.
The order includes a discount code sent through the email campaign.

Automation influence

An order is influenced by an automation when:

The order is made within 10 days of the customer opening or clicking the automated email.
The order includes a discount code sent through the automated email.

SMS campaign influence

An order is influenced by an SMS campaign when it is made within 10 days of the customer receiving the SMS message.

Loyalty program influence

An order is influenced by the loyalty program when:

Loyalty reward sales: Any order that includes a loyalty reward discount code.
Referral program sales: Any order made by a successfully referred customer.

📝 Note: Marsello only counts discount codes created by Marsello towards influence. Discount codes manually created in your POS or eCommerce platform are not included.

If multiple marketing tactics are active at the same time, Marsello uses the last touchpoint for influence. For example, if a customer receives an SMS campaign, opens an email, and then makes a purchase, the final touchpoint is used for influence.

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