Introduction to Return on Investment (ROI)

Introduction to return on investment (ROI)

ROI measures how much revenue your business has generated using Marsello compared to your total investment in Marsello.

What is return on investment (ROI)?

Marketing ROI measures the return from your marketing activity compared to the amount invested.

In Marsello, ROI helps you understand how your marketing features are contributing to revenue so you can make more informed decisions about your marketing strategy.

Why measuring ROI is important

Measuring ROI helps you understand which marketing activities are performing well and where you may want to focus more effort.

For example, if your store sees strong ROI from SMS campaigns, you may choose to include SMS more often in your marketing strategy.

The goal of ROI is to generate more revenue than you invest.

How Marsello defines ROI

ROI in your Marsello admin compares the total revenue generated through Marsello marketing features against the amount spent on your Marsello subscription.

ROI = Total revenue generated using Marsello ÷ Total amount spent on Marsello

Because Marsello connects with your eCommerce and POS platforms, revenue is tracked against sales data from your connected store.

Revenue generated using Marsello

Marsello attributes revenue to different marketing features based on how the customer interacted with that feature.

Total revenue generated using Marsello

The total amount of revenue directly attributed to Marsello marketing features.

Email campaign attribution

An order is attributed to an email campaign when:

• The order is made within 10 days of the customer opening or clicking the email campaign.
• The order includes a discount code sent through the email campaign.

Automation attribution

An order is attributed to an automation when:

• The order is made within 10 days of the customer opening or clicking the automated email.
• The order includes a discount code sent through the automated email.

Loyalty program attribution

• Loyalty reward revenue: Any order that includes a loyalty reward discount code.
• Referral program revenue: Any order made by a successfully referred customer.

SMS campaign attribution

An order is attributed to an SMS campaign when it is made within 10 days of the customer receiving the SMS message.

📝 Note: Marsello only attributes discount codes created by Marsello. Discount codes manually created in your POS or eCommerce platform are not included.

Marsello investment

Your Marsello investment is the total amount spent on your Marsello subscription since installation.

FAQs

Q. Where can I see more information on the revenue generated?

A. In your Marsello admin, you can view the total revenue generated from your Marsello Analytics business performance dashboard.

You can also view a breakdown of which marketing features helped generate this revenue.

Q. How can I improve my ROI?

A. Businesses with strong ROI often use a combination of Marsello features. To help improve ROI, you can:

• Create a loyalty program with 4 or more earn points options and at least 3 rewards.
• Enable at least 4 automations, such as Thank first-time customers, Happy birthday, Win-back customers, and Abandoned cart recovery.
• Send at least 1 email campaign each month.
• Send at least 1 SMS campaign each month.

💡Tip: Marsello’s Customer Success team can help review your current marketing activity and suggest ways to improve ROI. Reach out through the chat icon in your Marsello admin.

How is ROI calculated during the free trial period?

Marsello uses the same ROI calculation during the free trial. However, your Marsello investment is estimated based on what your monthly subscription would be.

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