Loyalty program configuration: How do I update my 'points' label?

Customize your loyalty program by giving your 'points' a unique label that is specific to your brand.

October 1, 2025

🏷️ Available on all Marsello pricing plans.

A great way to make your loyalty program feel more personalized and on-brand is by customizing the label for your points. Instead of simply calling them “points,” you can choose a name that reflects your business, your products, or your loyalty program identity. This not only strengthens your brand but also makes the program more engaging for your customers.

Here are a few examples to inspire you:

Business-Inspired: [Company Name] Dollars (e.g., Urban Edge Dollars)
Product-Inspired: [Related to the products you sell] Points (e.g., Beauty Bonus)
Program-Inspired: [Name of your loyalty program] Points (e.g., Club Points)

How do I change the name of my loyalty points?

1. In your Marsello admin, go to Customer experience > Brand > Nonvisual

2. Under the Naming settings, edit Points label. This is the name that your 'points' are displayed as to your customers.

Click Update brand. Your points label will automatically be updated on your customer loyalty emails and Customer Portal.

Brands also searched for: ppoi, points_given, points_given_, points_givv, points given, points givv, upste, pount