Loyalty program configuration: How do I customize the name of my loyalty program?

To change your loyalty program name in Marsello, go to Customer experience > Brand > Nonvisual, enter a new name in the Company display name field, and click Update brand. Your new name will automatically appear in loyalty emails and the Customer portal. Customize this display name to match your brand and create a memorable loyalty program experience.

Choosing the right name for your loyalty program helps it feel unique, on-brand, and memorable for your customers. Whether you want something inspired by your business identity, your products, or the concept of loyalty itself, the right name can strengthen customer engagement and make your program stand out.

Here are some example ideas to spark inspiration:

• Business-Inspired: Urban Edge Rewards, Mod Squad

• Product-Inspired: Beaute Club, Peak Points

• Loyalty-Inspired: Rewards, Perks, VIP Club

How do I update my loyalty program name in Marsello?

1. In your Marsello admin, go to Customer experience > Brand > Nonvisual.
2. Scroll down to the Naming section.
3. Under the Naming settings, enter your new loyalty program name in the Company display name field.
4. Click Update brand. Your loyalty program display name will automatically update in your customer loyalty emails and in the Customer portal.

2. Under the Naming settings, edit Company display name

3. Click Update brand. Your loyalty program display name will automatically be updated on your customer loyalty emails and in the Customer portal.

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