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Shopify POS & eCommerce: How do I add a loyalty program announcement bar to my Shopify eCommerce store? 

How do I add a loyalty program announcement bar to my Shopify eCommerce store?

Loyalty announcement bar Shopify: Learn how to add an announcement bar with your loyalty link in your theme settings.

November 28, 2025

For Shopify merchants

Adding a loyalty announcement bar to your Shopify store is an easy way to promote your loyalty program and encourage more customers to sign up. By placing a clear, eye-catching message at the top of your website, you can highlight your rewards offering, drive engagement, and bring shoppers back to your store. This guide walks you through how to set up and customize your announcement bar directly from your Shopify theme settings.

Where do I set up a loyalty announcement bar for my Shopify online store?

1. In your Shopify admin, click Online Store > Themes

2. Go to your current theme and select the Edit theme button.

3. In your theme customization settings, go to the Announcement bar and select Add Announcement.

4. Complete the Announcement form box by adding in the text and your unique loyalty link.

5. Click Save, then review your published announcement bar

💡 Quick tip: Customize your announcement to suit your store's branding and entice your website visitors to sign up for your loyalty program.