Track the performance of your Automation

1. In your app admin, go to Automation
2. Click on the flow you would like to view the insights for to open the preview page

3. At the top of the preview page, you can see the flow insights

Here you can see:

📝 Note: A customer will exit an automation if they make a purchase during the flow, complete the flow or unsubscribe.

1. On the Automation preview page, scroll down to a specific email and click reporting.

💡Tip: Above the detailed email reporting link, you can see a quick preview of how many times this email has been sent, opened, and clicked.

In the detailed reporting, you can see:

• Sent, opened, and clicked metrics
  
  • How many times the email has been sent and engaged with
  • Click on the number to see the specific customer details.

• Total revenue generated 
  
  • The number of orders that have been attributed to this email, and the total revenue generated from those orders.

• Click rate
  
  • The % of clicks per unique open. This is a measure of how enticing your email content is and how likely customers are to click on links and call-to-actions within your email.

The email reports provide valuable insight on how your customers respond to the content of your  Automation. Be sure to check them regularly and modify your emails to get the best results!

When a customer has opened and/or clicked an Email Flow from Marsello, then makes a purchase within 10 days, that sale is attributed to the email flow and will be represented in the flow revenue.

📝Note: In the instance where a merchant has multiple marketing tactics active at the same time, for example, a customer receives an SMS campaign, then opens an email, and then makes a purchase, the last touch point is noted for attribution.