Multi-Site Performance

Multi-site performance

Track your marketing results by site, including new customer sign-ups, redemptions, customer satisfaction, revenue, and more.

When you connect Marsello, your sites are automatically populated in your Settings > Integrations > Sales platform page. Site names are pulled through from your connected integration.

Sites will appear in the Multi-site performance dashboard once they have had at least one completed sale.

Choose your analytics timeframe

By default, insights display results from the date you installed Marsello. To view results for a specific period, use the start and end date picker.

📝 Note: Analytics update approximately every 8 hours. The analytics page does not show historical data from before Marsello was installed.

Statistic and revenue attribution definitions

📝 Note: All statistics are measured against the selected timeframe and displayed in your local currency. The $ symbol is used to indicate a monetary value.

• New customers: Total customers who placed their first order at each site.
• Points earned: Total loyalty points earned by customers at each site.
• Rewards redeemed: Total loyalty rewards redeemed by customers at each site.
• Total orders: Total orders made by customers at each site.
• Total spent: Total amount spent by customers at each site.
• Revenue generated: Total revenue by site that is directly attributed to Marsello features.
• Email revenue: Total revenue by site that is directly attributed to email campaigns.
• Automation revenue: Total revenue by site that is directly attributed to automated emails.
• SMS revenue: Total revenue by site that is directly attributed to SMS campaigns.
• Loyalty revenue: Total revenue by site that is directly attributed to loyalty rewards and the referral program.
• Feedback responses: Total feedback responses received by site, including Satisfied and Not Satisfied responses.
• Satisfaction score: Customer satisfaction percentage by site. This is calculated by dividing positive responses by total feedback responses.

Revenue attribution definitions

Email campaign attribution

An order is attributed to an email campaign when:

• The order is made within 10 days of the customer opening or clicking the email campaign.
• The order includes a discount code sent through the email campaign.

Automation attribution

An order is attributed to an automation when:

• The order is made within 10 days of the customer opening or clicking the automated email.
• The order includes a discount code sent through the automated email.

SMS campaign attribution

An order is attributed to an SMS campaign when it is made within 10 days of the customer receiving the SMS message.

Loyalty program attribution

• Loyalty reward revenue: Any order that includes a loyalty reward discount code.
• Referral program revenue: Any order made by a successfully referred customer.

📝 Note: Marsello only attributes discount codes created by Marsello. Discount codes manually created in your POS or eCommerce platform are not included.

If multiple marketing tactics are active at the same time, Marsello uses the last touchpoint for attribution. For example, if a customer receives an SMS campaign, opens an email, and then makes a purchase, the final touchpoint is used for attribution.

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