Automations analytics

Track your marketing automation performance over time, including delivery rates, open rates, attributed revenue, and more.

🏷️ Automation analytics is available on all Marsello pricing plans.

Choose your analytics timeframe

By default, the Analytics dashboard displays your lifetime results. To view analytics for a specific period, use the Date picker.

You can also choose how data is displayed on the graphs by selecting Daily, Weekly, or Monthly.

📝Note: Analytics update approximately every 8 hours. Marsello only reports data collected after your account is installed and connected, so historical data from before installation is not included.

Understanding automations analytics

The Automations Analytics dashboard helps you measure the performance of your automated email flows so you can identify opportunities to improve engagement and revenue.

Statistics explained

📝 Note: All statistics are calculated using the selected date range.

Automations enabled: The total number of active automated email flows.
Emails sent: The total number of emails sent through automated flows.
Delivery rate: The average percentage of emails successfully delivered.
Open rate: The average percentage of delivered emails that were opened.
Unique clicks: The number of customers who clicked at least one automated email.
Click rate: The average percentage of opened emails that received a click.
Automation revenue generated: Revenue directly attributed to automated email flows, shown in your local currency.
New orders generated: The number of orders attributed to automated email flows.

Understanding the graphs

Graph 1: Automation engagement over time

This graph shows how customers engage with your automated emails over time, including emails sent, delivered, opened, and clicked.

Ideally, the Sent and Delivered lines should remain close together. Strong engagement is reflected by the Opened line staying close to Delivered, and the Clicked line remaining close to Opened.

📝 Note: A customer can complete multiple actions, so they may appear across multiple lines on the graph.

💡Tip:

Improve delivery rates by sending emails from your own custom email domain.
Improve open rates by testing different subject lines and send times.
Improve click rates by using clear calls to action and engaging content.

Graph 2: Automation revenue generated over time

This graph shows the revenue generated by your automated email flows over the selected period.

Use this graph to identify which time periods generate the most revenue and measure the effectiveness of your automations.

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