Email campaigns analytics

Track your email campaign results over time, including delivery rate, open rate, attributed revenue, and more.

🏷️ Email campaign analytics are unlocked with the Marketing add-on.

Choose your analytics timeframe

By default, analytics display your lifetime results in Marsello. To view results for a specific timeframe, use the date picker.

You can also choose how data is displayed on the graphs by selecting Daily, Weekly, or Monthly.

📝 Note: Analytics update approximately every 8 hours. Marsello only reports data collected after your account is installed, so historical data from before installation is not included.

Email campaign analytics explained

The Email campaigns dashboard helps you understand how your one-off email campaigns are performing so you can improve future campaigns.

Statistic definitions

Note: All statistics are measured against the selected timeframe.

Campaigns sent: Total number of one-off email campaigns sent.
Emails sent: Total number of emails sent as part of one-off email campaigns.
Delivery rate: The average percentage of email campaigns successfully delivered.
Open rate: The average percentage of delivered email campaigns that were opened.
Unique clicks: The number of customers who clicked at least one email campaign.
Click rate: The average percentage of opened email campaigns that received a click.
Email campaigns revenue generated: Revenue directly attributed to one-off email campaigns.
New orders generated: Orders directly attributed to one-off email campaigns.

📝 Note: Revenue is displayed in your local currency. The $ symbol is used to represent a monetary value.

Key takeaways from graphs

Graph 1: Campaign engagement over time

This graph shows how customers engage with one-off email campaigns over time, including emails sent, delivered, opened, and clicked.

Ideally, the Sent and Delivered lines should remain close together. Strong engagement is reflected by the Opened line staying close to Delivered, and the Clicked line remaining close to Opened.

📝 Note: Customers can complete multiple actions, so they may appear across multiple lines on the graph.

💡Tip:

Improve delivery rates by sending emails from your own custom email domain.
Improve open rates by testing different subject lines, days, and send times.
Improve click rates by using clear calls to action and clickable content.

Graph 2: Email campaign revenue and orders

This graph tracks revenue and orders generated by one-off email campaigns over time. You can view this by day, week, or month.

Use this graph to compare campaign performance and identify which time periods or campaigns generated the most revenue.

💡Tip: If one campaign performed better than another, review the campaign content, offer, subject line, and audience. You can use those learnings when creating your next email campaign.

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