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Add a Product Content block to your email template

Customer Success
Pick products to add to your email template that your customers are likely to purchase.
 

🔓 Email Flows and Campaigns are unlocked on the Marsello Pro Plan.

Product is a content block that you can drag into any automated email flow and campaigns template. You can then manually add a product to showcase in your email template. 

 

In this article:

  • Add a Product content block to your email template
  • Edit the Product content block settings

Add a Product content block to your email template

1. In your Marsello admin, select Automation or Campaigns from the left-hand side Navigation.

 

📝 Note: An email campaign is used for this example.

2. Click New Campaign & complete the Campaign settings.

3. Click Next Step to edit an email template.

 

4. In the email template content builder on the right-hand side, click the Product content block to drag and drop it in the position you want within your email template.

 

Your product content placeholder will now show in the email template. 

 

Edit the Product content block settings

Manually adjust the display settings of your Product content block.

 

1. Click on the Product content block in your email template.

 

2. In the Content column on the right, under Product section you can adjust the following settings:

  • Image – add an image of your product
    Recommended image size is 120px by 120px. 
  • Price – the price of your product  
    📝 Note: Please ensure this is the correct listed price of the product. Price updates are not automatic. 
  • Title  – the name of your product.

3. Under the Button section, you can adjust the following settings:

  • Link – add the url link of your product
  • Link Open Settings (optional) – choose how the link opens; in a new tab or in the same tab.   
  • Allow Link (optional) – choose if the button is displayed on the block
  • Text – the button text linking to the product
  • Text Color – the color of the button text linking to the product
  • Background Color – the color of the button linking to the product.

4. Under the General section, you can adjust the following settings:

 

  • Container padding –  how much empty-space is around the block
    Clicking More Options allows you to adjust padding for each side individually.

Repeat the above steps to add more products into your email template.

 

How it works – Your customers' experience

When the customer receives the email, they will be able to see the Product Block(s) where it was added to your email content. Your customers can then easily click through to those linked product pages.

 

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