Boost your email campaign

Marsello's boost campaign feature allows you to resend your one-off email campaign to customers who haven't opened it 48 hours after it was sent, giving you a second chance to connect with your customers.

There are two ways that you can set up your campaign boost; during the campaign set-up process or via the boost button on the Campaign admin.

During the email campaign set-up process

1. In the Marsello admin, go to Campaigns > Email
2. Click Create email campaign
3. This will take you to the email editor where you can design your email campaign. Click save & continue to settings once the design is completed.

4. Complete the Campaign Settings form as prompted. Include an internal campaign name and a subject line.

5. Under Boost Your Campaign:

Select the tick box to automatically resend your campaign to customers who haven't opened the campaign after 48 hours.

Enter a new subject line to recapture your customers' attention

6. Complete your email settings & email campaign content
7. Review & send or schedule your campaign
Your boosted campaign will automatically be scheduled to send 48 hours after your original campaign is sent.

After the campaign has been scheduled or sent

1. In the Marsello admin, go to Campaigns > Email
2. Next to your scheduled or sent email campaign, click Boost Campaign

3. Enter a new subject line to recapture your customers' attention

4. Click Save
Your boosted campaign will automatically be scheduled to send 48 hours after your original campaign was sent.

Understanding your Email Campaigns Insights

Marsello Insights dashboards helps you track the performance of your marketing over time! These new insights display the revenue generated from your Marsello marketing, whilst also giving an overview of how your email campaigns are performing.
Learn more about your Email Campaigns Insights

How it works – Your customers' experience

The original email campaign will send to your target customer audience.
If customers receive the original campaign but don't open it within the first 48 hours, they will then receive your boosted email campaign with the new subject line.

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Boost your email campaign

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