🔓 Email campaigns are unlocked on the Marsello Pro Plan.
Boost Campaign allows you to resend your one-off email campaign to customers who haven't opened it 48 hours after it was sent, giving you a second chance to connect with your customers.
In this article:
- Boost your email campaign
> During the campaign set-up process
> After the campaign has been scheduled or sent - Understanding your email campaigns insights
- How it works – Your customers' experience
⚠️ Important: You can only boost your email campaign once and no later than 46 hours after the initial send.
Boost your email campaign
There are two ways that you can set-up your campaign boost; during the campaign set-up process or via the boost button on the Campaign admin.
During the email campaign set-up process
1. In the Marsello admin, go to Marketing > Campaigns
2. Click New Campaign > Create email campaign
3. Select an email template and choose your campaign audience
5. Enter an email subject line
6. Under Boost Your Campaign:
- Select the tickbox to automatically resend your campaign to customers who haven't opened the campaign after 48 hours.
- Enter a new subject line to recapture your customers' attention
7. Complete your email settings & email campaign content
8. Review & send or schedule your campaign
Your boosted campaign will automatically be scheduled to send 48 hours after your original campaign is sent.
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After the campaign has been scheduled or sent
1. In the Marsello admin, go to Marketing > Campaigns
2. Next to your scheduled or sent email campaign, click Boost Campaign
3. Enter a new subject line to recapture your customers' attention
4. Click Confirm
Your boosted campaign will automatically be scheduled to send 48 hours after your original campaign was sent.
Understanding your Email Campaigns Insights
Marsello Insights dashboards helps you track the performance of your marketing over time! These new insights display the revenue generated from your Marsello marketing, whilst also giving an overview of how your email campaigns are performing.
How it works – Your customers' experience
The original email campaign will send to your target customer audience.
If customers' receive the original campaign, but don't open it within the first 48 hours, they will then receive your boosted email campaign with the new subject line.